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MTV AFRICA MUSIC AWARDS RETURNS TO DURBAN, KWAZULU-NATAL

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By Mr Gift Gavinko

A decade after bursting onto the world stage, Viacom International Media Networks (VIMN) Africa and MTV Base (DStv Channel 322) are once again shining a global spotlight on African music, creativity and achievement at the fifth edition of the MTV Africa Music Awards (MAMA).
The MTV Africa Music Awards KwaZulu-Natal 2015, brought to you by KwaZulu-Natal Province in association with Absolut and in partnership with The City of Durban, returns to the Durban International Convention Centre (ICC), KwaZulu-Natal, South Africa on Saturday 18 July 2015.
The definitive annual celebration of African talent, MAMA 2015 takes “evolution” as its theme, recognising and rewarding musicians and achievers who have made the most impact on African youth culture over the last 12 months, while also celebrating the development of the continent’s talent and creativity over the last 10 years. The ceremony will feature stunning performances from African and international artists along with unique collaborations.
MAMA 2015 will celebrate African talent across 17 award categories such as Best Male, Best Female, Best Song andBest New Act Transformed by Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. In line with the MAMA 2015 “evolution” theme and VIMN Africa’s 10-year celebration, this year’s show will also feature a special edition Artist of the Decade category to recognise artists whose careers have flourished throughout the last 10 years. Additional categories include the MAMA Leadership Award and Personality of the Year. The nominations for the awards will be revealed on 11 June 2015.
Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa,Desmond Golding, Head of Department of Economic Development, Tourism, and Environmental Affairs, KwaZulu-Natal Province, Melanie Campbell, Pernod Ricard Portfolio Marketing Manager and Tim Horwood, Channel Director, MTV Base revealed the news today at The Southern Sun Elangeni & Maharani Hotel, Durban in the presence of AKA, Bucie, Big Nuz, Cassper Nyovest, Dream Team, DJ Tira and Patoranking.
Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, “We are thrilled that the MTV Africa Music Awards will be returning to Durban and KwaZulu-Natal on 18 July, a date famous for being the birthday of Nelson Mandela - what better day could there be for staging this inspirational celebration of African achievement and creativity that showcases Africa’s best talent on the world stage.”

Celebrating the pan-African scope of the MAMA, the awards will encompass three stunning surround events featuringMAMA nominees and superstar DJs to be held in Durban (27 June), Lagos (3 July) & Kenya (1 August). Another key element of MAMA 2015 will be a workshop for aspiring musicians in the week prior to the awards.
First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Zebra & Giraffe, Uhuru, Wahu, and many more.
The MTV Africa Music Awards 2015 will broadcast live on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on Saturday 18 July. The show will also be transmitted worldwide on partner stations and content platforms from 18 July.
DStv, Gagasi FM and Yfm are the official media partners of the 2015 MTV Africa Music Awards KwaZulu-Natal.
For more information on the 2015 MTV Africa Music Awards KwaZulu-Natal, please go to www.mtvbase.com orhttp://mama.mtv.com, like us on Facebook at www.Facebook.com/MTVBaseVerified, or follow us on Twitter and Instagram @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA2015.


MAMA 2015 categories

1.     Best Male
2.     Best Female
3.     Best Group
4.     Best New Act Transformed by Absolut
5.     Best Live Act
6.     Best Collaboration
7.     Best Hip Hop
8.     Best Alternative
9.     Best Francophone
10.    Best Lusophone
11.    Best International
12.    Video of the Year
13.    Artist of the Year
14.    Artist of the Decade
15.    Song of the Year
16.    Personality of the Year
17.    MTV Base Leadership Award


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