As women, we know when a brand truly understands us — our lifestyle, our pace, our bodies, and our desire to feel confident at every stage of life. And this season, Miladys has done something extraordinary. The beloved South African womenswear brand has unveiled its first-ever Store of the Future at Canal Walk, and it’s more than just a new look… it’s a new era.
Walking into the space feels like stepping into a world designed with you in mind. The store blends warm textures, natural tones and modern open-plan layouts that make shopping feel calm, beautiful, and intuitive. It’s elevated without being intimidating — luxurious yet deeply comforting. A place that celebrates women, just as we are.
“At the heart of what we do is our customer, and our goal is to make her shopping experience uplifting and enjoyable.”
— Natalie Wills, Managing Director at Miladys
This fresh design direction, created by National Visual Merchandising Manager Leigh Seager and the Mr Price Group store design team, reflects a lifestyle of ease, confidence, and everyday sophistication. It’s modern retail done the Miladys way: thoughtful, warm, and beautifully considered.
The unveiling event brought together media, influencers, and long-time brand supporters for an immersive first look. Guests were welcomed with warm cups of Vida e Caffè coffee and vibrant Sir Fruit juice pairings — a subtle reflection of Miladys’ commitment to holistic, meaningful experiences.
The celebration continued with the Miladys SS25 Summer Resort Experience, a showcase led by Merchandise Director Jocelyn Elliot. The collection captured everything we love about a South African summer: breezy silhouettes, airy fabrics, soft nudes, and pops of joyful colour. Signature cocktails by Lucky Bird set the mood, while curated looks highlighted the brand’s ongoing commitment to fit, comfort, and inclusivity.
“This season was about capturing that effortless resort feeling — pieces that move with her and feel like a gentle escape, whether she’s on holiday or simply stepping into her day.”
— Jocelyn Elliot, Merchandise Director at Miladys
The new store represents more than a design update — it’s a commitment to celebrating and empowering women through style, comfort, and experience. And if you haven’t visited yet, here are five reasons why you absolutely should:
Five Reasons You Need to Visit Miladys’ New Store at Canal Walk
1. A Shopping Experience Designed for Women — Not Just Customers
The new layout feels natural, intuitive, and calming. It lets you browse without pressure and discover pieces at your own pace.
2. Elevated, Modern Design That Feels Like a Boutique Escape
With warm tones, beautiful textures, and luxurious detailing, the space invites you to stay, explore, and enjoy.
3. Collections Created for Real Women and Real Bodies
Miladys’ SS25 Summer Resort collection is designed with comfort, movement and inclusivity in mind — pieces you’ll actually live in.
4. Thoughtful Touches That Make Shopping Feel Special
From beautifully curated displays to an atmosphere that feels personal and warm, every detail adds to a refined, feel-good experience.
5. A Fresh Vision That Reflects Where Miladys — and Its Women — Are Going
This store marks the beginning of a new journey: more inspiring, more modern, and more connected to the women who wear the brand.
Comments
Post a Comment