Relay Jeans Drops the Beat with "Sound of Denim" Campaign

South African denim brand Relay Jeans is turning up the volume with their innovative "Sound of Denim" campaign. This unique project fuses the world of fashion with music, creating a one-of-a-kind experience where the very fabric of their jeans becomes the beat!



Remixing Reality: Create Your Own Denim Soundtrack

Partnering with acclaimed music producer ThoziMusic, Relay Jeans is inviting aspiring music makers to join the movement. The "Sound of Denim" competition provides a platform for South African producers and artists to showcase their talent. Entrants receive a special music kit featuring the distinct sounds of Relay Jeans fabric. The challenge? Take these sounds and transform them into your own original tracks!


More Than Just Jeans: Empowering New Voices

"We're thrilled to bring back the Sound of Denim competition for a second year," says Len Makhoba, Marketing Manager at Relay Jeans. "Last year's campaign generated incredible buzz, and this year, we're offering an even bigger platform for rising stars. At Relay Jeans, we believe in supporting new voices and celebrating individuality through both music and fashion."


Embrace the Denim Spirit: Enter the Competition

The competition is all about capturing the essence of denim: individuality, authenticity, and versatility. Whether you're a budding producer, DJ, or artist, this is your chance to unleash your creativity and potentially jumpstart your music career.

The Sound of Denim competition runs from November 14th, 2024 to December 6th, 2024. Head over to the dedicated microsite [https://soundofdenim.co.za/] to download the music kit, create your track, and enter for a chance to win a share of R45,000!

Don't Miss Out: Make Your Mark in Music

"This is your opportunity to make a name for yourself in the music world," says Makhoba. The Sound of Denim competition celebrates the connection between fashion and music, offering a unique platform for artists to experiment with sound.

So, are you ready to express yourself through music and denim? Join the movement and enter the Sound of Denim competition today! 

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