MAKE A STATEMENT THIS FESTIVAL SEASON WITH H&M’S NEW FESTIVAL FITS COLLECTION

H&M is proud to present its Festival Fits Divided collection launching in selected stores from Thursday, 15 September. The locally shot campaign comes after H&M made the announcement of being the official fashion sponsor of 2022 Rocking the Daisies festival happening in October (Cape Town and Johannesburg).

The colourful and quirky festival fits Divided collection is ideal for making a statement at your nearest festival this Spring/Summer season. “We are so excited to present this Festival Fits collection just in time for spring and the return of festivals in the country. The collection features key pieces that are a must-have for any festival-goer’s closet” says Caroline Nelson, Country Manager, H&M South Africa.

The campaign features local content creators Pam Zokuhle, Alex Jamie, and Kyra Stavrakis. Shot by multifaceted photographer Gabriella Kannemeyer and production done by the Half and Halves team.

Key trends to look out for in the Festival Fits Divided collection include:

90’s or Y2K-inspired fits

The noughties fashion trend is making a resurgence. The festival fits collection pays homage to the 90’s style through playful prints, mini-dresses, mini-skirts, crop tops, and wide-leg trousers (available in different colours).

Knits

knitwear is the perfect way to make a comfortable statement, H&M has you covered with knit mini-skirts, sleeveless dresses, vests, and stylish jerseys to keep you warm.  

Matching sets

The collection includes a variety of matching sets from the printed knitted skirt with matching a top, a floral monochrome dress with matching bucket hat, floral wide-leg denim pants, and a matching waistcoat.

Mix it up

Don’t be afraid to mix two or three different textures to create a standout look. The best part about the collection is that you can mix it up to reflect your personal your style.  

The festival fits divided collection retails between R 129 to R 429 at selected H&M South Africa Stores.