Iconic German beer brand, Beck’s and AB InBev are giving South African consumers more options by introducing an alcohol variant to their beer collection. Having grown in popularity amongst South African beer lovers, Beck’s is renowned for its uncompromising quality as well as the freedom and openness which follow a firm quality of standards and the consistency to be a characterful beer. Beck’s is looking to stray off the course of the ordinary and follow the extraordinary by introducing a 660ml alcoholic variant of the beer to the Mzansi market. “Beck’s Green is a beer that is enjoyed by what we have coined ‘evolving explorers’; visionaries who are not afraid to find their authentic voice, tell their stories and unwind in exciting places of interest” said Beck’s Brand Director, Grant Pereira. “To really get this campaign off the ground, we have partnered with some really influential figures in South Africa with whom we are truly excited to undertake this journey of extrao...
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