Nando’s invites you to be Boujee… for the Gram!
We’ve all been there…bending, flexing, and climbing to
find juuust the right angle for that Insta-worthy snap… after all, it’ll live
on the internet forever and people out there are hungry for some fresh content!
To mark the entry of their latest menu item, the ‘Boujee
Bowl’, Nando’s new ad celebrates everything that’s extra; Boujee pays homage to
all the sneaker lovers, ‘flexers’, and ‘bowlers’ who are doing the most to live
their best lives - for the Gram!
The advert laughs at the “for the Gram” phenomena, from
spine-tingling sensory stimulus (for you ASMR lovers), to over-the-top dine-out
vibes at the invitation of a hilariously gawdy forex trader. Well-known
influencer Pharoafi, who has kept South Africans “influtained” in her own
right, also cameos in this parody of what we’ve all gone through to get that
perfect Insta-snap. In true Nando’s style, there is also a healthy dose of
hilarious hidden jokes and references for fans to find and share.
“Being boujee in a Nando’s sense is something every South
African can relate to. Mzanzi has luxurious aspirations, so this ad is our way
of celebrating just how far people go to express their boujee-ness. Come and be
boujee with us anytime!” Says Doug Place, Chief Marketing Officer for Nando’s
IMEA
So what is a Boujee Bowl?
Getting real clout is easy with bowl food served on a bed
of rice, accompanied by generous portions of sweet corn, chargrilled red
peppers, baby spinach, and flame-grilled PERi-PERi chicken (or halloumi for
non-meat eaters).
Don’t miss out, catch Boujee here <https://www.youtube.com/watch?v=NYwiMpYDbow>
, and see if you can spot all the fiery hidden nuggets.
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