DEFY BELIEVES IN BETTER FOR SA’S FUTURE LEGENDS

DEFY has always been a brand that is deeply committed to enriching the lives of South African people, with a particular passion for uplifting the nation’s youth. To commemorate DEFY’s historic campaign partnership with FC Barcelona, South Africa’s number one appliance brand plans to change the lives of three local learners through thei

r Future Legends initiative. In order to invest in South African talent and create an unforgettable experience for three lucky learners, the search is on for South Africa’s next football legend in Durban, East London and Johannesburg.

This initiative is spearheaded by footballing legend and Kaizer Chiefs alum, Jimmy Tau. Over three months, Jimmy Tau will be hosting coaching clinics at three provincial schools to assess the skills of aspiring soccer youths, as well as address the learners participating to motivate them to have their sporting dreams become a reality. The selected schools will initiate their own #FutureLegends day, where the school's sports facilitator will host a playoff or heats in age groups from 10 to 13. The criteria for selection will be guided by Jimmy and his team. One future legend will be selected from each province, and together they will be placed in a one-year incubation program to further develop their skills.

This is where these future legends’ lives become truly exciting. Once the incubation program has kicked off, these three rising stars will be flown off to Spain to watch FC Barcelona play a Champions League match live. The three finalists will also have the opportunity to be flown to Johannesburg to spend the day with Jimmy Tau and experience behind the scenes of SuperSport. The journing of these aspiring soccer stars will be documented via video diary so that everyone may share in their excitement.

According to Cherisse Erwee, the Head of Marketing for DEFY South Africa, this initiative believes that it is this commitment to the local heritage that has made DEFY the well-loved brand it is today. “It is of huge importance that DEFY, as an organisation, consistently gives back to our communities. Our ethos as a brand is to create happy, healthy and sustainable lives through constant innovation, and empowering and uplifting our youth is just one of the ways that we aim to achieve this goal.”

Watch DEFY make dreams become a reality by following the hashtag #FutureLegends. The winners will be announced in August.

Comments

Miladys Steps Confidently Into the Future — And Every Woman Is Invited

As women, we know when a brand truly understands us — our lifestyle, our pace, our bodies, and our desire to feel confident at every stage of life. And this season, Miladys has done something extraordinary. The beloved South African womenswear brand has unveiled its first-ever Store of the Future at Canal Walk, and it’s more than just a new look… it’s a new era. Walking into the space feels like stepping into a world designed with you in mind. The store blends warm textures, natural tones and modern open-plan layouts that make shopping feel calm, beautiful, and intuitive. It’s elevated without being intimidating — luxurious yet deeply comforting. A place that celebrates women, just as we are. “At the heart of what we do is our customer, and our goal is to make her shopping experience uplifting and enjoyable.” — Natalie Wills, Managing Director at Miladys This fresh design direction, created by National Visual Merchandising Manager Leigh Seager and the Mr Price Group store desi...

CHALLENGE A LOCAL SOCCER STAR IN A GAME OF FIFA AND STAND A CHANCE TO WIN R5 000 & LEGEND STATUS

Themba Zwane, Teko Modise, Lebohang Maboe, Thembinkosi Lorch, Lehlohonolo Majoro, Mpho Makola, Kermit Erasmus and Reneilwe Letsholonyane take on fans in a game of FIFA in the latest partnership between The Original London Dry, Gordon’s Gin, and Everything Creative Agency. FIFA lovers will be treated to an adrenaline-fuelled eFootball tournament during the lockdown period, when many fans are craving their sporting fix. The digital tournament is like no other, and will see FIFA fanatics challenge local football stars to battle it out, with the winning fan walking away with a R5000.00 cash prize and the ultimate bragging rights. The eFootball tournament serves as the perfect opportunity for fans to challenge their favourite local soccer players in real-time over a game of FIFA 19. This never before seen fixture will take place in the comfort of South Africans’ own homes, enjoying a sense of community while staying safe and doing their part to flatten the ...

HP OFFERS STUDENT FRIENDLY AFFORDABLE NEW DESKJET INK ADVANTAGE PRINTERS.

HP just recently launched it's HP Deskjet Ink Advantage printers with two new printers that offer more choices for affordable, HP-quality printing from your smartphone, tablet ad PC with student friendly low cost supplies that stretch your creativity. With the new Ink Advantage printing systems, HP is making quality printing more accessible and affordable for students, home users and micro-business customers, combining mobile printing with Original HP ink cartridges. “Whether in the lounge, kitchen or study, our new line of Deskjet Ink Advantage printers are a perfect fit – offering creative printing solutions, mobile connectivity and high-quality colour printing for less.”said Kevin Van Wyk, Category Manager, Inkjet Printers, HP. Features: The new HP Deskjet Ink Advantage 4515 e-All-in-One printer lets users add a creative touch to printing projects with unconstrained colour printing The equally stylish and space-saving HP Deskjet 4515 e-All-...

Lingo says...

Search This Blog