JUST IN CASE YOU MISSED IT: Orlando Pirates unveil new 2015/16 Home kit
Following the successful launch of the power red away jersey
in June, adidas is proud to unveil the new Orlando Pirates Football Club home
kit for the upcoming 2015/16 season.
This season's mantra is "The Spirit Never Dies",
and it speaks to the resilient and loyal nature of The Ghost, the Orlando
Pirates supporter, who remains unwavering in their support and dedication to the
Club through thick and thin. Orlando Pirates is more than a football club, more
than just a brand…it is about community and legacy, and the stories they write
go down in history forever. With that history and the supporter in mind, the
new home jersey was conceptualized to enhance performance on the field, as well
as remaining a trendy and fashionable item off it.
The club has retained its iconic black strip, which made a
dramatic return in 2013 with the highly successful Black is Back campaign.
However, this year's jersey has lighter shading on the chest which gives it
more depth and a striking, more modern look.
We also see the return of the
popular V-shaped neck, as well as the classic skull and crossbones embossed on
the back of the jersey. The 3D badge which proudly adorns the heart of the
jersey completes the design, which is on global par with adidas football giants
Chelsea, Manchester United and Juventus.
"We worked with Orlando Pirates to develop what we
believe is a trendy jersey that is appealing to the fans, instils a sense of
pride, and further entrenches a strong emotional connection with the club"
said Adrian De Souza, Senior Category Manager Football, adidas South Africa.
"We are excited to introduce "The Spirit Never Dies", an adidas
Orlando Pirates campaign that encapsulates that proud heritage that the
Buccaneers stand for."
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