Exciting new venue announced for Mercedes-Benz Fashion Week Cape Town
Cape Town’s most
anticipated fashion showcase, Mercedes-Benz Fashion Week Cape Town, has found a
beautiful new home: The Watershed and North Wharf at the V&A Waterfront.
The new venues will provide
a fresh backdrop for South Africa’s leading designers to showcase their
Spring/Summer collections which takes place from 30th July to 1st August 2015.
“We chose to move
Mercedes-Benz Fashion Week Cape Town to the V&A Waterfront to give this
landmark event a revitalised perspective against a magnificent setting, placing
this premier event at the heart of one of Cape Town’s most iconic
destinations,” says Sizwe Nzimande, group marketing manager of African Fashion
International (AFI), organisers of the event.
“As the Watershed is home
to some of South Africa’s most inspiring design and located in the heart of the
V&A Waterfront, we are confident that the new home of Cape Town fashion is
going to be a firm favourite among designers, models, sponsors, fashionistas
and media alike.”
Located between the food
market and the Two Oceans Aquarium at the V&A Waterfront, the Watershed is
the redeveloped and facelifted incarnation of the iconic Blue Shed Craft Market
and Wellness Centre. Its recent revamp has created a beautiful, serene space
that is home to some of South Africa’s most beautiful and innovative textiles,
fashion and jewellery,
creating the perfect backdrop for the country’s leading fashion showcase.
“There is a natural synergy
between what the Watershed represents and the local fashion, that is brought to
life through Mercedes-Benz Fashion Week Cape Town, and we are excited to
welcome the event to the V&A Waterfront, “says David Green, CEO at the
V&A Waterfront.
The Watershed will host the
hospitality and ticketing elements of Mercedes-Benz Fashion Week Cape Town,
while the nearby North Wharf will house the ramp for the Spring/ Summer fashion
collections that will be presented by more than 30 established and emerging
South African designers. A stellar line-up of local and international modelling
talent will introduce the collections to guests flocking to be a part of the
much anticipated event.
Guests can look forward to
a magnificent marquee setting on the North Wharf that will perfectly display
each designer’s collections as they are viewed by the local and international
fashion industry and media, as well as fashion enthusiasts from all over the
world.
“AFI is the gateway to
refined African fashion, and we are confident that this new venue provides a
world-class platform that promotes the achievements and careers of local
designers.”
“No fashion week is
complete without our amazing sponsors. Mercedes-Benz remains our title sponsor
for the next three years, while partners M.A.C and ghd are also onboard again.
M.A.C will provide our models unique looks that will enrich, complement and
enhance every outfit, and ghd will ensure hairstyles that turn heads. The City
of Cape Town and DStv will also ensure each experience at Mercedes-Benz Fashion
Week Cape
Town, whether indoor or outdoor, is much more entertaining and exciting in the
beautiful Mother City,” he says.
For more information visit http://afi.za.com/capetown/
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