Today, M-Net signed a Memorandum of Understanding (MOU) with three
science centres across South Africa to host national career exhibitions, under
the umbrella of its M-Net Magic in Motion initiative.
M-Net Magic in Motion is M-Net’s rebranded
Corporate Social Investment initiative, launched in 2014, that comprises two
flagship initiatives, the M-Net Magic in Motion Academy and the M-Net Magic in
Motion Career Expo.
For M-Net, having partnered with the science
centres further entrenches its commitment to developing local talent in the
film and television industry and creates a nationwide awareness of the many,
and diverse opportunities in this industry.
In 2014, the M-Net Magic in Motion Career Expo
was held in Johannesburg and targeted university students. With just under 3000
students in attendance, the week-long expo was a huge success in creating
awareness of the many careers available in this industry. The reality for M-Net
was that the students were already in mid-study and changing course was in most
cases, not an option.
This year, the expo will be held in three
regions, KwaZulu-Natal, Johannesburg and Cape Town and will be targeted at
Grade 11 learners.
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| Julie Cleverdon –(Director Cape Town Science Centre), David Kramer ( CEO Sci-Bono Discovery Centre) Candice Potgieter - CEO KwaZulu-Natal Science Centre Kershnee Govender (M-Net Corporate Affairs Director) |
According to Kershnee Govender, M-Net Corporate
Affairs Director, the decision to partner with the science centres is two-fold:
The need to create greater, nationwide awareness of the diverse career
opportunities in the film and television industry and secondly, the opportunity
to create a permanent exhibition in the science centres showcasing the world of
film and television creating awareness to a wider audience.
“Collaboration with the science centres
catapults our initiative as we are partnering with established entities who
work closely with provincial education departments, have a significant reach,
impact learners and students’ lives with the advice on offer and enjoy a clear understanding of the specific
target audience M-Net is hoping to engage with,” said Govender.
The three science centres currently provide
learners and students with information about study and work opportunities,
offering counselling and services to assist in making informed career
decisions. In addition, the centres
showcase science and technology through interactive, fun and informative
exhibitions.
The career expos will be held in the following
regions, on the following dates:
·
11-14 August 2015, Johannesburg,
Sci-Bono Discovery Centre
·
18-21 August 2015, Durban, KwaZulu-Natal
Science Centre
·
25-28 August 2015, Cape Town, Cape Town
Science Centre
David Kramer, CEO of the Sci-Bono Discovery Centre
commented on the collaboration, “Our new partnership with M-Net is an exciting
achievement for Sci-Bono, and we are thrilled to work with Africa’s leading
television broadcaster. Our goal is to increase young people’s awareness and
interest in the wide spectrum of post-school careers. While Sci-Bono has a
particular interest in science and technology, we recognise that our school
system does not adequately provide our children with enough career information.
This partnership with M-Net is a great milestone for Sci-Bono. As a major
player in the broadcasting industry and an esteemed content provider, M-Net is
in the best position to give young people a broad view of the television
industry.”
After the week-long exhibition in each city,
M-Net will establish permanent interactive exhibitions at each centre. “Many
industries are well represented at these career centres across the country. For
the first time, the broadcasting industry will be represented and we are proud
that it is M-Net that will carry forward this awareness,” concluded Govender.
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