South
Africa’s freshest fashion face could be unearthed at this year’s Vodacom Durban
July Young Designer Award, a fashion competition that showcases the very best
in young emerging talent and culminates in a dazzling show at the Vodacom
Durban July.
Every
year fashion students from Durban and KwaZulu-Natal are invited to submit a
race day design that encapsulates the fashion theme whilst still encompassing
the stylish spirit of the biggest horse racing event in Africa.
Steered
by the 2015 Vodacom Durban July fashion theme, “The Captain’s Table”, designs
have to reflect the true meaning of the theme, a chance to dine with the
Captain of the ship and impress him with their dazzling fashion sense. Above
all, students have been strongly advised to carefully navigate around the
nautical theme.
“The
popular competition has seen a lot of support from the local fashion colleges
and in previous years the judges have witnessed plenty of thought go into the
students’ garments,” explained Tiffany Prior, Fashion Programme Director of the
Vodacom Durban July. Past competitions have launched countless designers’
fashion careers with winners often returning to the race as invited designers.
The
aspiring designers will be judged on their completed work by a panel of five
fashion experts, including a representative from Golden Circle, who all
understand exactly what the Vodacom Durban July Young Designer Award is
searching for. Designs must follow the fashion theme of “The Captain’s Table,”
be guided by upcoming trends, beautifully executed and be ready for a stylish
day at the races.
Prior
added, “The brief is exceptionally explicit and very tight and the judges have
laid out exactly what we expect from students. In saying this, I’m always
thrilled with our top ten young designers and I expect only the best from the
2015 competition!”
After
the initial judging on May 28 the top twenty five semi finalists will be
hand-picked to participate in a range of exciting Vodacom Durban July fashion
shows including the ever so posh Cheese & Wine Evening and the early
morning gallops. The final top ten designers will be selected for a final race
day judging and showing and their chance of winning the grand prize of R10 000.
The
2015 Vodacom Durban July takes place at Greyville Racecourse on Saturday 4
July. More information can be found at www.vodacomdurbanjuly.co.za
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