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EVENT REVIEW: ABSOLUT INVITE SA WINNER

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By Mr Gift Gavinko


What: Absolut Invite competition – SA Winner announced Brent Perremere

Where: The event was held at the swanky cocktail bar The Landmark in Bryanston.
Absolut invite winner Brent standing next to the judges from left Kresen Naidu, Dave Hughes, chef Benny Masekweng, Absolut Brand manager Shirley Mabiletja and Denzel Heath

Why: Absolut vodka hosted the first ever international renowned bartending competition called Absolut invite, which has been pitting good bartenders all over the world in order for one of them to claim the most desired title of being called the Absolut invite bartender of the year.

Since its launch five years ago, the Absolut Invite competition has drawn tremendous support with countries from around the globe participating.  The electrifying competition made its South African debut last night when participants competed at an amazing event hosted by Absolut Elyx.

What happened:  – Brent Perremere showed off his bartender skills and beat out fellow top bartenders in the South African final for the Absolut Invite Bartender competition. Brent will travel to Ahus, Sweden to represent South Africa in the competition against the world’s best in the industry.

14 contestants competed against each other using their individual knowledge, creativity and sensory skills as the judging criteria. The judging panel for the South African leg consisted of Dave Hughes, Denzel Heath, Chef Benny Masekweng, and Kresan Naidu. The theme for Absolut Invite 2015 was “HANDCRAFT” of the cocktail. This theme emphasized elements such as craftsmanship, single estate, traceability and one source, which are synonymous with Absolut Elyx Vodka.

We were treated to a variety of absolut yummy cocktails and pizza while trying out the different cocktails that were prepared by the contestants. 




Brent emerged victorious on the night, presenting his winning cocktail based on the theme and his knowledge of the brand’s product – Absolut Elyx. His impeccable knowledge on the industry and the premium vodka was demonstrated as he answered 20 questions with ease in the Q&A section of the competition. Brent showed off his sensory ability by identifying ingredients and raw materials of a variety of drinks. To show off his creativity, Brent presented a rich scented, tasteful, deliciously presented cocktail through his interpretation of the theme in the Creative mixing category.

“Absolut is thrilled to have had a leg of this Global competition take place in South Africa for the first time. We are excited to send our best bartender to represent South Africa on an international stage. Congratulations to our winner Brent Perremere, who clearly understands Absolut Elyx implicitly and presented us with a delicious cocktail using his creativity,” said Shirley Mabiletja, Brand Manager for Absolut.
 
Brent
What’s next for the winner Brent?
Brent will travel to Ahus Sweden, where the Global final will unfold during May 24–26, 2015. The winner at the Global final will receive an unforgettable trip to “Tales of the Cocktail” set to take place in New Orleans in the summer of 2015.


Good luck to Brent and bring the title back home. 
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Comments

  1. Unknown27 April 2015 at 09:54

    I love themed parties. This party seems really thrilling. Hey I am searching for themed NY events for my next trip. Can you help me in that? I would like to book event tickets in advance for no hassle later on.

    ReplyDelete

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