HUAWEI CULTURE CLUB ANNOUNCED AS OFFICIAL SPONSOR OF ULTRA SOUTH AFRICA 2015

Published date: 16 January 2015

Huawei South Africa is excited to confirm its official sponsorship of the highly anticipated second edition of Ultra South Africa, through its recently launched Huawei Culture Club, alongside other notable sponsors 5FM, Multichoice and Smirnoff. 

Ultra is one of the world’s most powerful dance events and the South African edition is set to thrill over 40,000 electronic dance music fans across Cape Town and Johannesburg with international headline artists like Armin van Buuren, Axwell^Ingrosso, Hardwell, Martin Garixx, DVBBS, Gorgon City and Oliver Heldens.

Fresh from its launch late last year, Huawei Culture Club is fast growing into one of South Africa’s top platforms for fans to access the best music and entertainment events around the country.

“With Ultra being the largest Electronic Dance Event in the world, it falls in line and resonates with our brand, Huawei encourages people to Live Large and experience life boldly. Like our latest large screen devices, Ultra allows you not only to broaden your horizons but also to see more, do more and experience more” says Yudi Rambaran, Huawei's Product Marketing Director for South Africa.

Its sponsorship of Ultra South Africa will mean Huawei Culture Club users have immediate access to exclusive Ultra ticket discounts, giveaways, DJ content and news through the Club’s digital app hub and physical experiential zones at the events.

As its first offer to Ultra South Africa fans, the Club is offering a R100 discount on all Ultra tickets purchased through the Huawei Culture Club app (limited quantities).

Already thousands have downloaded the Huawei Culture Club app and received access to app-only discounts, content and more. Be part of the growing community – download the app from the Google Play Store here to secure your Ultra ticket discount and chances to win. The app will soon be available on iOS.


This is a great initiative with from Huawei especially with the launch of their new Huawei two large screens smartphones for them to sponsors the largest and biggest event to hit the South African shores. This announcement comes hot in the heels of the official announcement of the final artist line up for ultra South Africa, click here

More information about the Huawei Culture club

A digital and physical hub of news, information, tickets, concerts, DJs and content. Huawei Culture Club is where some of the hottest events in South Africa are born and executed. Already Huawei Culture Club has been part of Space Ibiza SA, Peachy SA, NYE South Africa and now Ultra South Africa.

Become part of the global community at the forefront of music culture and gain exclusive access to discounts, promotions and more. Visit http://www.huaweicultureclub.co.za/ or download the app on Google Play Store.

#HuaweiCultureClub is powered by Huawei, a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. 

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