Da L.E.S aims higher in 2015

Published Date: 19 January 2015

Da L.E.S,has hit the ground running in 2015 with the release of a new video (shot in Los Angeles), a national tour and the hosting of the 6th Annual All White Pool Party, all in January & February, while also working on a continental African tour,as well as a new album to follow-up Mandela Money. The video for the song “DICE” will be the third off the album directed by US director Matt Alonzo, well known for his work with Hip Hop icons such as Travis Barker, The Game and Lil Wayne.

Shot in a mansion in the Hollywood Hills, the highly anticipated video, to be released later this month, comes with all the VIP style and next-generation swagger Da L.E.S.’s fans have come to expect, along with a signature, high-energy groove that marks a fusion of African beats with international hip hop sounds.

“After shooting the videos for “Bussit” and “Fire” with Matt Alonzo in South Africa, I thought it was the perfect time to head to L.A to shoot on Matt’s home turf. It was a great experience and shows that South African artists are taking the global stage,” says Da L.E.S.

“As a track, “DICE” is an expression of how I’m hoping to inspire South African Hip Hop to the next level – by taking distinct African sounds and putting them on par with the kind of trends we’re seeing globally - but still maintaining my unique sound and direction.”

The video will be dropped at Da L.E.S.’s exclusive, annual, All White Pool Party VI, presented by CÎROC on 24th January and which has become a coveted fixture on every Johannesburg A-Lister’s social calendar.

“My annual All White Pool Party is about celebrating success and living the dream. This year, I’m excited to give my guests a glamorous and high-energy CÎROC style experience to kick off 2015, a year in which I believe my career is set to rise to even greater heights,” says Da L.E.S. who is also a member of the CÎROC Circle.

CÎROC is giving away tickets to the exclusive invite only event for you and 3 of your friends to attend the event, log on to their facebook page and answer the simple question.

On the back of the video drop for “Dice”, Da L.E.S. will also hit the road in January and February, bringing Mandela Money to fans in Cape Town (30 Jan); Durban (7 Feb) and Johannesburg (27 Feb).

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