Published Date: 19 January 2015
Da L.E.S,has hit the ground running in 2015 with
the release of a new video (shot in Los Angeles), a national tour and the hosting of the 6th Annual All White Pool Party,
all in January & February, while also working on a continental African tour,as
well as a new album to follow-up Mandela
Money. The video for the song “DICE”
will be the third off the
album directed by US director Matt Alonzo, well known for his work with Hip
Hop icons such as Travis Barker, The Game and Lil Wayne.
Shot in a mansion in the
Hollywood Hills, the highly
anticipated video, to be released later this month, comes with all the VIP
style and next-generation
swagger Da L.E.S.’s fans have
come to expect, along with a signature, high-energy groove that marks a fusion
of African beats with international hip hop sounds.
“After shooting the videos for
“Bussit” and “Fire” with Matt Alonzo in South Africa, I thought it was the
perfect time to head to L.A to shoot on Matt’s home turf. It was a great
experience and shows that South African artists are taking the global stage,”
says Da L.E.S.
“As a track, “DICE” is an
expression of how I’m hoping to inspire South
African Hip Hop to the next level –
by taking distinct African
sounds and putting them on
par with the kind of trends we’re seeing globally - but still maintaining my
unique sound and direction.”
The video will be
dropped at Da L.E.S.’s exclusive, annual, All White Pool Party VI, presented by
CÎROC on 24th
January and
which has become a coveted fixture on every Johannesburg A-Lister’s social
calendar.
“My annual All White Pool Party is about celebrating
success and living the dream. This year, I’m
excited to give my guests a glamorous and high-energy CÎROC style experience to
kick off 2015, a year in which I believe my career is set to rise to even
greater heights,” says Da L.E.S. who is also a member of the CÎROC Circle.
CÎROC is giving away tickets to the exclusive invite only event for you and 3 of your friends to attend the event, log on to their facebook page and answer the simple question.
On the back of the video
drop for “Dice”, Da L.E.S. will also hit the road in January and February,
bringing Mandela Money to fans in Cape Town (30 Jan); Durban (7 Feb)
and Johannesburg (27 Feb).
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