Replay changes the rules of denim by stretching the limits of the manufacturing process, and brings the concept to the fore by launching the Replay Hyperflex collection. An innovative product where the stretch denim experience attains new heights.
Just one month after the official launch, top supermodel Kate Moss has fallen in love with Replay Hyperflex! Among the 3 fits and washes now available in store Kate Moss chose the LUZ, a super skinny five-pocket jean with an adherent fit from the hips all way down and a push-up effect bottom. As far as washing is concerned Kate chose a light and brilliant wash tone.
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| Kate Moss wearing the Replay Hyperflex |
And they are hitting SA shores in December. The main features of Replay Hyperflex are 100% elasticity, incredible shaping performance and superior comfort. This means that Replay Hyperflex offers complete ease of motion, great shape retention - no sagging or deforming even after considerable wear; plus a luxurious feel.
The fabrics used comprise of Lycra for stretch, and an external layer of cotton is what gives the jeans an authentic denim look. The external cotton layer protects the Lycra ensuring that the stretch factor is not compromised by neither industrial nor domestic washes.
Fits for women go from a super skinny five-pocket with a snug push up bottom, to a skinny jean with distinctive biker inspired detailing, and all the way to the very latest in a straight leg style.
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| Brazilian Supermodel Alessandra Ambrosio |
Guys can choose between a skinny low waist five-pocket jean and a slim fit regular waist style with softly tapered leg.
The jeans come in three different washes: a very dark tone with a rich sheen, a medium tone with a pale yellow dirty tinge and a light tone with quiet brilliance. In December Replay will also introduce their first “colour capsule” - black and light & dark grey.
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