JOOP!! Homme ON THE SEARCH FOR NEXT AFRICAN BRAND AMBASSADOR
Just under a
year ago JOOP! HOMME South Africa
announced a groundbreaking campaign to find its first African brand ambassador.
The
proposition was tantalising: Lunga Shabalala and Maps Maponyane, models and tv
presenters with pedigree in the sexy stakes, were to compete in mental,
physical and seduction challenges in full view of the public through an online
video series and social media. There was only one winner and the public voted
in Maponyane, who has been the Ambassador since November 2013.
“It has been
an amazing ride, I can’t believe it is already over. The Joop! Homme experience
has been a life-changing one and I am honoured to have been part of making
history with a brand of such heritage,” said Maps.
It is with
mixed feelings that Joop! Homme South Africa announces the end of Maponyane’s
reign as brand ambassador. While it is sad that his time has come to an end
after being an exemplary ambassador, it with great excitement that they look
ahead to the announcement of the brand’s ambassador for 2014/15.
Commenting
on the announcement from Paris JOOP!
HOMME Marketing Director Charlotte Le Carpentier said “Maps’ appeal and
confidence has brought a lot to the JOOP! HOMME fragrance in South Africa. We
are extremely proud of this collaboration and are looking forward with
excitement to reveal the new seducer who will represent Joop! Homme. “
Christine
Bekker, Brand Manager for Joop! Homme, South Africa added:
“The first
ever Joop! Ambassador campaign for South Africa has been a fantastic success. We
have received spectacular support and could not have asked for better participants
than Maps and Lunga. The question on everybody’s lips now is: who will be the next
sexy, ambitious and seductive Joop! Homme ambassador for South Africa? Some things
in life are worth waiting for .”
During the
build up to the announcement Joop! Homme will be running a teaser campaign
encouraging the public to guess who the new ambassador is and stand a chance to
win fifteen thousand rand and weekly spot prizes. Stay in touch with the
campaign on:
www.joophomeeza.com \
facebook/joophommeza \ @joophommeza on twitter \ joophommeza on
instagram
JOOP! Homme is available at the following
stores: Edgars, Red Square, Foschini, Truworths, Dis-Chem,Markham and Stuttafords for Price
range: 125ml RRSP R755; 75ml RRSP R555
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