BLACK COFFEE COLLABORATES WITH BALLANTINE’S IN UNIQUE MUSICAL EXPERIMENT
Ballantine’s, the world’s No 2 Scotch whisky, today launches
a unique and inspiring short film, ‘Black Coffee’s Human Orchestra’, created in
collaboration with world-renowned African DJ and Producer, Black Coffee. The
film is the latest of a series presented by Ballantine’s, each of which has been shot around the world,
featuring unique individuals who represent Ballantine’s global mantra, ‘Stay
True, Leave an Impression’. Each film in the series, which can be seen at
www.StayTrueStories.com, captures these individuals as they bring their own
story to life, performing innovative, creative and artistic experiments centred
around their passions, philosophies and talent.
The latest film, shot in and around Johannesburg (Soweto and
Maboneng), illustrates Back Coffee’s passion, creativity and ‘Stay True’ spirit
of continuous experimentation with music. The film opens with Black Coffee’s
own back-story and beliefs around life, music and creation, before we see him
assemble a group of vocalists from across Africa. The climax of the film is an
experiment which defines Black Coffee’s ambition as an artist; an impressive
feat to deconstruct one of his most famous electronic music productions, ‘Rock
My World’, recreating it using only the vocal abilities of a 40 strong choir,
brought together from across Africa especially for the film.
Black Coffee commented: “Musical experimentation and its
power to bring people together is why I do what I do. When Ballantine’s asked
me what my dream experiment would be, I wanted to set us the challenge to do
something unique. To see the group of vocalists we put together from throughout
Africa with each playing their own part, producing the final recreation of
‘Rock My World’ was an amazingly satisfying moment.”
Peter Moore, Global Brand Director for Ballantine’s,
commented: “Black Coffee is a true representation of what we mean by Stay True;
someone who does what they do because they have to, because it’s inside them.
We hope that both this film and others online at StayTrueStories.com, will
inspire those watching to drive themselves forward in their own way, just as
Black Coffee does himself.”
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