Skip to main content

BEHIND THE SCENES WITH GLENLIVET

Image
By Mr Gift Gavinko

South Africa is one of the world’s leading locations for film, television and commercials; boasting a combination of excellent crews, equipment, creative agencies locations and state-of-the-art studios. So it’s almost unsurprising that international whisky brand The Glenlivet decided to film a TV commercial in South Africa for the very first time.

Set to be seen on our TV screens from 1 October 2012, the brand’s new advert features a suave homecoming success story highlighting a subtle, complex and elegant style that has become synonymous with The Glenlivet.

Shot on location in Jeppestown Johannesburg  over a two-day period in August 2014, Johann Van Zyl, Marketing Manager for Pernod Ricard, excitedly states that: “The new commercial is the next step in our brand evolution in South Africa. Where the commercial’s conceptual framework plays on the theme of ‘imitation meets celebration’, depicting the triumphant return of the quintessential Glenlivet man to his hometown and the euphoric events that follow soon thereafter.”

 The advert pays tribute to writer and critic Charles Caleb Colton, who was well-known for his witty motto, “imitation is the sincerest form of flattery”. Charles Colton was a man who marched to the beat of his own drum and was instinctively immune to the opinions held towards him by others, which denotes the underlying essence of the true Glenlivet man. With the lead of the commercial being renowned local actor Richard Lukunku (MR sell it olx ad)


Over and above his effortlessly cool and immaculate, yet understated, sense of style, the fundamental quality that the protagonist exudes as The Glenlivet man is that of confidence in his ability to succeed.

As Colton’s famous quote is brought to life through this contemporary production, homage is also paid to George Smith, founder of The Glenlivet distillery in 1824 – the first of its kind. And it true guide style we got to go behind the scenes of the day two shooting of the ad
 We got a chance to go "backstage" where the actors, make up artist , stylists and extras hangout, the theme for the shoot was old school vintage 

The make up area 

The wardrobe team 

 The best part was the food area 


Thank you to capacity and Glenlivet for the experience i had an awesome time.
Standing next to one of the actors in the latest ad and capacity relations Simphwe Majola who didn't want to do the Ice bucket challenge. 


                                                                                                                

Comments

Post a Comment

Popular posts from this blog

Miladys Steps Confidently Into the Future — And Every Woman Is Invited

By Mr Gift Gavinko
As women, we know when a brand truly understands us — our lifestyle, our pace, our bodies, and our desire to feel confident at every stage of life. And this season, Miladys has done something extraordinary. The beloved South African womenswear brand has unveiled its first-ever Store of the Future at Canal Walk, and it’s more than just a new look… it’s a new era. Walking into the space feels like stepping into a world designed with you in mind. The store blends warm textures, natural tones and modern open-plan layouts that make shopping feel calm, beautiful, and intuitive. It’s elevated without being intimidating — luxurious yet deeply comforting. A place that celebrates women, just as we are. “At the heart of what we do is our customer, and our goal is to make her shopping experience uplifting and enjoyable.” — Natalie Wills, Managing Director at Miladys This fresh design direction, created by National Visual Merchandising Manager Leigh Seager and the Mr Price Group store desi...
Post a Comment
Read more

CHALLENGE A LOCAL SOCCER STAR IN A GAME OF FIFA AND STAND A CHANCE TO WIN R5 000 & LEGEND STATUS

By Mr Gift Gavinko
Themba Zwane, Teko Modise, Lebohang Maboe, Thembinkosi Lorch, Lehlohonolo Majoro, Mpho Makola, Kermit Erasmus and Reneilwe Letsholonyane take on fans in a game of FIFA in the latest partnership between The Original London Dry, Gordon’s Gin, and  Everything Creative Agency.  FIFA lovers will be treated to an adrenaline-fuelled eFootball tournament during the lockdown period, when many fans are craving their sporting fix. The digital tournament is like no other,  and will see FIFA fanatics challenge local football stars to battle it out, with the winning fan walking away with a R5000.00 cash prize and the ultimate bragging rights. The eFootball tournament serves as the perfect opportunity for fans to challenge their favourite local soccer players in real-time over a game of FIFA 19.  This never before seen fixture will take place in the comfort of South Africans’ own homes, enjoying a sense of community while staying safe and doing their part to flatten the ...
28 comments
Read more

HP OFFERS STUDENT FRIENDLY AFFORDABLE NEW DESKJET INK ADVANTAGE PRINTERS.

By Mr Gift Gavinko
HP  just recently launched it's HP Deskjet Ink Advantage printers with two new printers that offer more choices for affordable, HP-quality printing from your smartphone, tablet ad PC with student friendly low cost supplies that stretch your creativity. With the new Ink Advantage printing systems, HP is making quality printing more accessible and affordable for students, home users and micro-business customers, combining mobile printing with Original HP ink cartridges. “Whether in the lounge, kitchen or study, our new line of Deskjet Ink Advantage printers are a perfect fit – offering creative printing solutions, mobile connectivity and high-quality colour printing for less.”said Kevin Van Wyk, Category Manager, Inkjet Printers, HP. Features:  The new HP Deskjet Ink Advantage 4515 e-All-in-One printer lets users add a creative touch to printing projects with unconstrained colour printing  The equally stylish and space-saving HP Deskjet 4515 e-All-...
94 comments
Read more