BEHIND THE SCENES WITH GLENLIVET
South Africa is one of the world’s leading locations for
film, television and commercials; boasting a combination of excellent crews,
equipment, creative agencies locations and state-of-the-art studios. So it’s
almost unsurprising that international whisky brand The Glenlivet decided to
film a TV commercial in South Africa for the very first time.
Set to be seen on our TV screens from 1 October 2012, the
brand’s new advert features a suave homecoming success story highlighting a
subtle, complex and elegant style that has become synonymous with The
Glenlivet.
Shot on location in Jeppestown Johannesburg over a two-day period in August 2014, Johann
Van Zyl, Marketing Manager for Pernod Ricard, excitedly states that: “The new
commercial is the next step in our brand evolution in South Africa. Where the
commercial’s conceptual framework plays on the theme of ‘imitation meets
celebration’, depicting the triumphant return of the quintessential Glenlivet
man to his hometown and the euphoric events that follow soon thereafter.”
The advert pays
tribute to writer and critic Charles Caleb Colton, who was well-known for his
witty motto, “imitation is the sincerest form of flattery”. Charles Colton was
a man who marched to the beat of his own drum and was instinctively immune to
the opinions held towards him by others, which denotes the underlying essence
of the true Glenlivet man. With the lead of the commercial being renowned local
actor
Over and above his effortlessly cool and immaculate, yet
understated, sense of style, the fundamental quality that the protagonist
exudes as The Glenlivet man is that of confidence in his ability to succeed.
As Colton’s famous quote is brought to life through this
contemporary production, homage is also paid to George Smith, founder of The
Glenlivet distillery in 1824 – the first of its kind. And it true guide style
we got to go behind the scenes of the day two shooting of the ad
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The make up area
The wardrobe team
The best part was the food area
Thank you to capacity and Glenlivet for the experience i had an awesome time.
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| Standing next to one of the actors in the latest ad and capacity relations Simphwe Majola who didn't want to do the Ice bucket challenge. |
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