PHILIPS BRINGS THE ULTIMATE ITALIAN COFFEE JOURNEY TO SA THROUGH SAECO
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In Italy, coffee is an
everyday ritual, and no one knows this better than Italian coffee brand, Saeco.
At the Saeco factory - nestled in the Apennine Mountains in Gaggio Montano.
Today Saeco continues to
innovate, developing superior technology and researching the best materials to
bring every coffee lover in the world the perfect cup of Italian coffee.
This month, Saeco,
endorsed by Philips, will be introducing its new range of coffee machines in
the South African market, brewing some excitement amoung avid coffee
lovers.
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From Cappuccinos
and Espresso’s to Cafe Lattes, the new Saeco range makes the perfect cup of
coffee possible with a mere touch of a button, offering consumers
accessibility, convenience and ease of use without compromise on elegance and
style. |
| Marketing Head for Philips Consumer Lifestyle, Africa Lucy Jones |
“As a coffee lover
myself, I am very excited about our partnership with the Italian coffee experts.
Saeco has developed a selection of coffee machines that not only pours European
heart and soul into our consumer’s cups, but also provides convenience. Now
everyone has the ability to make the perfect cup of coffee,” said Lucy Jones,
Marketing Head for Philips Consumer Lifestyle, Africa.
Sunelle Riedesser,
Saeco’s Italian Lifestyle Director added, “The fast-paced lifestyle of our consumers
is a major reason why Saeco appliances have developed into state-of-the-art
machines that focus on ease of use and easy maintenance. Gone are the days of
needing lengthy and complicated instruction manuals to make a great cup of
coffee.”
In keeping up with the high international
standards and adding to Philips’ existing range of coffee machines, the new
Saeco range promises an authentic coffee experience like no other, guaranteeing
that coffee drinkers will simply fall in love with the masterpiece behind the perfect
cup of coffee.
The new range of Philips Saeco machines will be available at selected Makro, Dion Wired and Hirsh stores nationwide. They will also be available on online stores such as YuppieChef, Kalahari.com and Takealot.com, and range between retail prices of R 6 999 to R 14 999.
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Some
of the key features include:
Perfect Coffee
- Saeco
Espresso machines make the perfect Espressos, Cappuccinos and Latte Macchiatos.
- Saeco
machines are certified by Italian Tasters, Centro Studi Assaggiatori.
- Saeco is the
first company to receive this sensory certification for in-cup quality
which includes an evaluation of sight, smell, taste and aroma.
Authentic Italian coffee perfection
- Perfect froth thanks to the dual
chamber milk carafe
- Coffee without the wait thanks to the
quick heat boiler
- Coffee without burned taste thanks to
100% ceramic grinders
Set the beverages to suit your taste
- Save your favourite coffee settings
- Play with the coffee's richness with
our adjustable grinders
- Avoid heat loss and fit every cup with
our adjustable spout
Ease of cleaning and maintaining
- Always a clean machine thanks to
auto-clean and descaling
- Easy cleaning thanks to removable
brewing group
- Easy cleaning thanks to
dishwasher-safe parts
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