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PHILIPS BRINGS THE ULTIMATE ITALIAN COFFEE JOURNEY TO SA THROUGH SAECO

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By Mr Gift Gavinko

In Italy, coffee is an everyday ritual, and no one knows this better than Italian coffee brand, Saeco. At the Saeco factory - nestled in the Apennine Mountains in Gaggio Montano.



Today Saeco continues to innovate, developing superior technology and researching the best materials to bring every coffee lover in the world the perfect cup of Italian coffee.

This month, Saeco, endorsed by Philips, will be introducing its new range of coffee machines in the South African market, brewing some excitement amoung avid coffee lovers.

From Cappuccinos and Espresso’s to Cafe Lattes, the new Saeco range makes the perfect cup of coffee possible with a mere touch of a button, offering consumers accessibility, convenience and ease of use without compromise on elegance and style.

Marketing Head for Philips Consumer Lifestyle, Africa Lucy Jones
“As a coffee lover myself, I am very excited about our partnership with the Italian coffee experts. Saeco has developed a selection of coffee machines that not only pours European heart and soul into our consumer’s cups, but also provides convenience. Now everyone has the ability to make the perfect cup of coffee,” said Lucy Jones, Marketing Head for Philips Consumer Lifestyle, Africa.

Sunelle Riedesser, Saeco’s Italian Lifestyle Director added, “The fast-paced lifestyle of our consumers is a major reason why Saeco appliances have developed into state-of-the-art machines that focus on ease of use and easy maintenance. Gone are the days of needing lengthy and complicated instruction manuals to make a great cup of coffee.”

In keeping up with the high international standards and adding to Philips’ existing range of coffee machines, the new Saeco range promises an authentic coffee experience like no other, guaranteeing that coffee drinkers will simply fall in love with the masterpiece behind the perfect cup of coffee.

The new range of Philips Saeco machines will be available at selected Makro, Dion Wired and Hirsh stores nationwide. They will also be available on online stores such as YuppieChef, Kalahari.com and Takealot.com, and range between retail prices of R 6 999 to R 14 999.




Some of the key features include:

Perfect Coffee
  • Saeco Espresso machines make the perfect Espressos, Cappuccinos and Latte Macchiatos.
  • Saeco machines are certified by Italian Tasters, Centro Studi Assaggiatori.
  • Saeco is the first company to receive this sensory certification for in-cup quality which includes an evaluation of sight, smell, taste and aroma.

Authentic Italian coffee perfection  
  • Perfect froth thanks to the dual chamber milk carafe
  • Coffee without the wait thanks to the quick heat boiler
  • Coffee without burned taste thanks to 100% ceramic grinders

Set the beverages to suit your taste
  • Save your favourite coffee settings
  • Play with the coffee's richness with our adjustable grinders
  • Avoid heat loss and fit every cup with our adjustable spout

Ease of cleaning and maintaining
  • Always a clean machine thanks to auto-clean and descaling
  • Easy cleaning thanks to removable brewing group
  • Easy cleaning thanks to dishwasher-safe parts


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