TECHNOLOGY: MWEB UNVEILS THE WORLD’S FIRST TWEETING COUCH
The #MWEBTweetSeat enables soccer fans to join a global
conversation from the couch
South Africa’s leading ISP MWEB, has launched the world’s
first ever tweeting couch which gives soccer-loving South Africans an
innovative WiFi platform from which to take part in FIFA 2014 conversations.
The 2.1 meter long #MWEBTweetSeat, which was custom built in
Cape Town, can actually tweet “#Laduuma!” or “#GoHomeRef!” when the printed
cushions are squeezed or tossed into the air while watching any game in a WiFi
environment.
The couch has been launched during the 2014 FIFA World Cup,
which is the biggest sporting event in the world and the biggest social media
event in history. Local couch surfers can now join the more than 5.5 million
South Africans on Twitter and almost 10 million Facebook followers who are
actively voicing their opinions, preferences and shout outs on social media
platforms.
“Soccer is a prime example of how, from the comfort of a
couch, and with access to MWEB’s Uncapped WiFi, you can take part in a global
conversation while keeping your eyes glued to the match. The beauty of the
#MWEBTweetSeat is that viewers can now multitask and what better way to express
your joy or dissatisfaction with your team by tossing a cushion into the air, “
says Carolyn Holgate, GM of MWEB Connect.
“The innovative #MWEBTweetSeat is also tapping into the
global ‘second screen’ trend – connecting to social networks via a digital
device while watching TV.”
“As the culture of always being connected wherever you are
grows, we’ve seen a change in how people use the internet and WiFi over the
past few years, and with events such as the soccer World Cup, the trend of
interacting with televised or streamed content via web-enabled devices is
certainly a defining internet behaviour of our era,” says Holgate.
Globally an estimated 3.6 billion viewers are tuning into
the soccer action in Brazil and an estimated 70% of real-time World Cup fans
are going online on their mobile phones.
A recent local survey revealed that more than 60% of smart
phone and tablet users in South Africa used their devices to connect to the
internet while watching TV, especially in the evenings.
“If each of the 3,6
billion viewers watched 10 games and spent 5 minutes tweeting per game, that
would add up to a whopping 126 billion collective minutes spent looking at a
second screen instead of the TV during the World Cup period. I’m sure every
die-hard sports fan would love to have the #MWEBTweetSeat to watch the game on
while engaging on social media without interruption.”
To see the #MWEBTweetSeat in action, have a look at this
short clip on YouTube: https://www.youtube.com/watch?v=AX1ZXH-Od6Q
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