SPORTS: SOME SOCIAL MEDIA FACTS ABOUT THE FIFA 2014 WORLD CUP:
DID YOU KNOW?
· Facebook
estimated that 500 million of its 1.28 billion users are soccer fans, with 62 %
of those using Facebook every day.
·Globally an
estimated 3.6 billion viewers are tuning into the soccer action in Brazil and
an estimated 70% of real-time World Cup fans are going online on their mobile
phones, be it via WiFi or 3G connections.
·If each of
the 3,6 billion viewers watched 10 games and spent 5 minutes tweeting per game,
that would add up to a whopping 126 billion collective minutes spent looking at
a second screen instead of the TV during the World Cup period.
·Up until the
opening ceremony, the World Cup generated 19 million social mentions with an
equivalent of 90% of the world contributing to these conversations. That’s more
social mentions than during the whole of the 2010 World Cup.
·The opening
match between Brazil and Croatia generated 12.2 million tweets, with people
from 150 countries joining the conversation.
·The match on
Saturday between Brazil and Chile broke twitter records at 16 million tweets
generated during the game – that never would have been possible if people
weren’t able to “second screen” from their couches.
·The top
mentioned player in the opening game, Neymar Junior @NeymarJr, gained 165 000
Twitter followers on the day of the match.
·Twitter
expected 350 000 tweets per day about the World Cup, with the UK and Ireland
likely to be the top tweeting countries around the #WorldCup hashtag.
·Lionel Messi
of Argentina, Wayne Rooney of England and Cristiano Ronaldo were the favourite
players on Twitter at the start of the tournament.
·Uruguay
striker Suarez is getting 5 272 Twitter mentions an hour, 75% of which are
negative.
·Brazil is
the team with the most social media followers.
·The top
Twitter handle of the World Cup is @FifaWorldCup and the top hashtags are
#WorldCup, #Brazil2014 and #Brazil.
·Shakira’s
official 2014 World Cup hit “waka waka” received 92 million views on YouTube in
two weeks and now sits at 192 million views.
Sources: Twitter Data, Facebook, YouTube, Offerpop, Adobe Digital
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