Skip to main content

AMSTEL LAGER – THE OFFICIAL BEER OF THE SAMAs 2014


April 8 2014 – Amstel Lager is inviting fans to take their time with the best of SA music at the 20th Annual South African Music Awards taking place April 28th at Sun City. Following their successful partnership last year with the prestigious awards, Amstel will once again be honoring the legends and bringing timeless moments to music fans across South Africa.

Amstel is proud to partner with the South African Music Awards once again. This ideal partnership reflects both Amstel’s and the SAMAs’ celebration of craftsmanship, and their appreciation of the time and effort that goes into making great South African music.


With a range of activities planned for before, during and after the biggest music event of the year, South African music will be taken to a whole new level.

As part of this partnership, Amstel sponsors the SAMA Lifetime Achievement Award, which in 2014 takes on a special significance as the SAMA’s celebrates 20 years of recognizing South African musical legends. It is the ultimate reward that recognises the contributions of a special few over their whole careers and Amstel is particularly proud to once again honour some of the icons of South African music.

With the immense popularity of the Amstel Green Room in 2013, Amstel will bring back this live-streamed and intimate experience from backstage of SAMA 20. Once again the exclusive backstage lounge will feature emotionally charged interviews with the SAMA 2014 winners just as they walk off stage with their SAMA in hand. The interviews will be live-streamed from the event, giving guests the chance to get up close and personal with the winners, like never before. The live-stream can be viewed on Amstel’s social media platforms (www.Facebook.com/AmstelLager or on (www.samatv.mobi) and on the official SAMA 20 YouTube channel (www.youtube.com/samusicawards).



The SAMAs would not be complete without the official Amstel VIP After Party. The most sought after ticket of the event sees all the winners, a range of celebs and invited guests partying in true South African style. Amstel’s Official After Party is the ultimate celebration of the best in South African music with performances from current and previous winners.

Comments

Popular posts from this blog

Miladys Steps Confidently Into the Future — And Every Woman Is Invited

As women, we know when a brand truly understands us — our lifestyle, our pace, our bodies, and our desire to feel confident at every stage of life. And this season, Miladys has done something extraordinary. The beloved South African womenswear brand has unveiled its first-ever Store of the Future at Canal Walk, and it’s more than just a new look… it’s a new era. Walking into the space feels like stepping into a world designed with you in mind. The store blends warm textures, natural tones and modern open-plan layouts that make shopping feel calm, beautiful, and intuitive. It’s elevated without being intimidating — luxurious yet deeply comforting. A place that celebrates women, just as we are. “At the heart of what we do is our customer, and our goal is to make her shopping experience uplifting and enjoyable.” — Natalie Wills, Managing Director at Miladys This fresh design direction, created by National Visual Merchandising Manager Leigh Seager and the Mr Price Group store desi...

CHALLENGE A LOCAL SOCCER STAR IN A GAME OF FIFA AND STAND A CHANCE TO WIN R5 000 & LEGEND STATUS

Themba Zwane, Teko Modise, Lebohang Maboe, Thembinkosi Lorch, Lehlohonolo Majoro, Mpho Makola, Kermit Erasmus and Reneilwe Letsholonyane take on fans in a game of FIFA in the latest partnership between The Original London Dry, Gordon’s Gin, and  Everything Creative Agency.  FIFA lovers will be treated to an adrenaline-fuelled eFootball tournament during the lockdown period, when many fans are craving their sporting fix. The digital tournament is like no other,  and will see FIFA fanatics challenge local football stars to battle it out, with the winning fan walking away with a R5000.00 cash prize and the ultimate bragging rights. The eFootball tournament serves as the perfect opportunity for fans to challenge their favourite local soccer players in real-time over a game of FIFA 19.  This never before seen fixture will take place in the comfort of South Africans’ own homes, enjoying a sense of community while staying safe and doing their part to flatten the ...

HP OFFERS STUDENT FRIENDLY AFFORDABLE NEW DESKJET INK ADVANTAGE PRINTERS.

HP  just recently launched it's HP Deskjet Ink Advantage printers with two new printers that offer more choices for affordable, HP-quality printing from your smartphone, tablet ad PC with student friendly low cost supplies that stretch your creativity. With the new Ink Advantage printing systems, HP is making quality printing more accessible and affordable for students, home users and micro-business customers, combining mobile printing with Original HP ink cartridges. “Whether in the lounge, kitchen or study, our new line of Deskjet Ink Advantage printers are a perfect fit – offering creative printing solutions, mobile connectivity and high-quality colour printing for less.”said Kevin Van Wyk, Category Manager, Inkjet Printers, HP. Features:  The new HP Deskjet Ink Advantage 4515 e-All-in-One printer lets users add a creative touch to printing projects with unconstrained colour printing  The equally stylish and space-saving HP Deskjet 4515 e-All-...