Redds Experience: what went down

On 3^rd August 2013, the Sandton Convention Centre was transformed into a labyrinth of surprises as it became host to the Ultimate Redd’s Door Experience. A thousand invited guests including several of South Africa’s A-listers namely Jay Anstey, Pearl Thusi, SImba Mhere, Dineo Ranaka, Andile Ncube, Lunga Shabalala and Boity Thulo were taken on a virtual journey around the world as Redd’s surprised them with a myriad of bold, out-of-this world experiences.

                                                 

Bringing together extraordinary people, unexpected places and exceptional music, the Ultimate Redd’s Door Experience became the perfect platform to launch Redd’s new product variant: Redd’s Bold Crisp. The new ice cold filtered variant delivers a crisper, bolder taste and refreshing drinking experience, which made it the perfect drink to complete guests’ experiences on the night.

                                                                                                                                                        

Guests received a full-rounded VIP treatment and were blown away with the set up and production as they were swept into a three dimensional world that virtually transported them to three of the most incredible cities in the world; London, Rio de Janeiro and Los Angeles. The venue itself became the background to a unique experiential component, as it was transformed via projection mapping into a sensory 3D landscape creating a remarkable and immersive experience as the streets of London, the carnival parades of Rio and the crisp parties of L.A were brought to life.

Already enthralled, the guests’ experience was complemented by various unexpected surprises, including the appearance of a look-alike Queen of England being escorted through the room by her guards, a colourful samba parade dancing to the beat of First Project’s drums and an extraordinary performance by hip-hop star Da LES as the space morphed into a true L.A party scene. Just when guests thought the surprises were over, Da LES was joined on stage by AKA for a spectacular surprise performance.

Although guests were transported to these remarkable destinations, the night was nevertheless a celebration of South African musical talent, and included captivating performances from iFani, Drum Machine, Newton’s 2^nd Law, Jack Ross, Blacklace Acapella and Classy Menace.

“The Ultimate Redd’s Door Experience opened up amazing new encounters in various forms. The experiential concept is crisp and fresh, much like Redd’s, and our new variant Redd’s Bold Crisp,“ remarked Micah Naidoo, GM of the Flavoured Alcoholic Beverages portfolio at SAB. ”Guests were excited to discover the next unexpected element on the night, where we are able to open them up to a world of extraordinary people, places and music in a truly bespoke event.”

However, the ultimate surprise came when Redd’s revealed their new Open up the World campaign that will run from 3^rdAugust until 30^th May 2014 and will give 3 lucky Redd’s consumers the opportunity to win an all-expenses-paid trip for them and 3 friends to London, Rio de Janeiro or L.A. One lucky guest at the Ultimate Redd’s Door Experience became an early winner when Anele Mdoda announced that he won a ticket to Rio de Janeiro, courtesy of Redd’s.

pictures courtesy of Redds, 

to checkout more pictures go to redds facebook 

thank you to Redds and the wonderful team from capacity relations