THE SAFW RENAULT NEW TALENT SEARCH RETURNS TO CENTRE STAGE AT SA FASHION WEEK

The SAFW Renault New Talent Search returns to the country’s prima fashion event, the legendary SA Fashion Week (SAFW), for a second year running.

The 2013 partnership kicks-off with an official call to entry which opens today, 13 May 2013. The competition is open to designers who are working towards establishing themselves and/or their brands in the South African fashion industry. The SAFW Renault New Talent Search is a unique concept that has been created by Fashion icons Lucilla Booyzen and Dion Chang to give young designers the opportunity to build their brands and develop their talent.

“The SAFW Renault New Talent Search is one of the most established and prestigious fashion talent searches in South Africa. It is an annual competition that not only identifies South Africa’s hottest design talent, but also provides the winning designer with a springboard (and therefore competitive business advantage) into SA’s vibrant fashion

arena”, says Dion Chang.

“Renault South Africa’s brand vision is 100 per cent people-centric with aspiration, ambition,sustainability and growth, its cornerstones. The path between the present and a better future is dependent upon the progress that we make and at Renault, we aim to pioneer and lead

the race towards positive people- and enviro-friendly progress. Design is an integral element of the Renault brand. It speaks to innovation, passion and technical savvy and never more so than with the launch of flagship products representing Renault’s Chief Designer, Laurens van den Acker’s, new face of Renault”, says Fabien Payzan, Vice-President of Marketing for Renault South Africa.

“Progress should not come at a cost and through our self-imposed social responsibility objectives we strive to be as true as we possibly can to this philosophy. Our vision is to support emerging talent wherever and however possible. It is young South Africans such as last year’s Renault Talent Search winner, Zano Sithetho of “SKORZCH”, and his peers who will Drive the Change in and ensure the sustainability of South Africa’s fashion industry in

years to come”, concludes Payzan.

People-friendly progress is what the SAFW Renault New Talent Search is all about, and with the creation of this innovative and exciting new platform, Renault South Africa is delighted to be taking a meaningful step towards turning the vision of young South African fashion designers into a positive reality.

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