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Tumblr: the new social networking phenomenon

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By Mr Gift Gavinko



Tumblr is a new micro blogging platform and social networking which is owned and operated by tumblr.INC. This social networking phenomenon was launched on the 27th April 2007 by David Korp. Tumblr allows users to post multimedia and other content to short form blog, where users can follow other users, they can choose to either make their tumble page private or it can be public to everyone to see and access. Much of the websites features are accessed from the dashboard interface, where to post content and posts of followed blogs appear.

In early June 2012 Tumblr featured its first major brand advertising campaign in conjunction with one of the largest sporting company Adidas. Adidas managed to launch an official soccer Tumblr blog and they managed to buy placement on the user dash board. This launch was only two months before Tumblr was moving towards paid advertising.

The fact numbers:

·         As of july 2012 tumblr has over 64,7 million blogs registered

·         13.4 million visits in the united states alone in July 2011

·         As of August 20 2012 Tumblr has over 69,4 million blogs

·         It has over 29.8 billion total posts

·         It receives over 13 billion views per month

·         The site receives over 25 000 new users each day

·         71.6 posts are created on the site each day.

·         The service is most popular with the teen and college aged users segments the age range is 15-26

·         Tumblr had an 85% retention rate compared with 40% Twitter.  

 

 


one of beyonces tumblr pictures with husband Jayz on holiday.
I personally opened an account two months; I got hooked on the first day, it made the world even smaller, because I know what American people are wearing and what the latest trends up there in America are.The best part is that you can download free themes and design your tumblr page how you want it to look.

you can post pictures, music etc on your tumblr page.
 many companies are starting to see the use of Tumblr like fashion companies post their brands on their tumblr pages and celebrities also have tumblr pages, where you get a personal feel of their everyday life, celebs like Beyonce, Katy Perry to name a few have jumped on board, where beyonce constantly posts pictures of her vactions, backstage pictures.

i created 3 tumblr pages my portfolio for pictures i took gavinkos.tumblr.com, my general tumblr page gavinko.tumblr.com and a page i created for my model friend who uses it as her onlinr portfolio dareelb-jornal.tumblr.com. i suggests that everyone create a page now, you don't know what you missing.

Comments

  1. Michell21 September 2012 at 18:20

    wow technonlogy keeps reinventing themselves this is great for bloggers too.

    ReplyDelete
  2. Mr Gift Gavinko21 September 2012 at 21:54

    it does not just for bloggers but also companies can use this platforms to get their products out there more

    ReplyDelete
  3. NOBS22 September 2012 at 12:43

    Wow! this look like a intresting platform for every organisation to use it.

    ReplyDelete
    Replies
    1. Mr Gift Gavinko29 September 2012 at 12:20

      it is hey you can reach a much broder target audience

      Delete
  4. Dudu ngobeni26 September 2012 at 13:01

    wow, this looks great.

    ReplyDelete
  5. vongani27 September 2012 at 11:53

    Good thing hopefully it will bring unique stuff in the social networking industry as the competition is big.

    ReplyDelete
    Replies
    1. Mr Gift Gavinko9 October 2012 at 14:27

      yes it is unique on its own and its huge over seas

      Delete
  6. TIVANI RISINGA27 September 2012 at 12:57

    Wow, cant wait to gain this new social network platform.

    ReplyDelete
  7. Fie-Fie1 October 2012 at 11:45

    Keep calm and follow Gift on tumblr... It's an awesome social network platform.

    ReplyDelete
    Replies
    1. Mr Gift Gavinko9 October 2012 at 14:27

      yes it one of the best platforms, im hooked already

      Delete

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