South African denim brand Relay Jeans is turning up the volume with their innovative "Sound of Denim" campaign. This unique project fuses the world of fashion with music, creating a one-of-a-kind experience where the very fabric of their jeans becomes the beat! Remixing Reality: Create Your Own Denim Soundtrack Partnering with acclaimed music producer ThoziMusic, Relay Jeans is inviting aspiring music makers to join the movement. The "Sound of Denim" competition provides a platform for South African producers and artists to showcase their talent. Entrants receive a special music kit featuring the distinct sounds of Relay Jeans fabric. The challenge? Take these sounds and transform them into your own original tracks! More Than Just Jeans: Empowering New Voices "We're thrilled to bring back the Sound of Denim competition for a second year," says Len Makhoba, Marketing Manager at Relay Jeans. "Last year's campaign generated incredible buzz, and ...
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