H&M is proud to present its Festival Fits Divided collection launching in selected stores from Thursday, 15 September. The locally shot campaign comes after H&M made the announcement of being the official fashion sponsor of 2022 Rocking the Daisies festival happening in October (Cape Town and Johannesburg). The colourful and quirky festival fits Divided collection is ideal for making a statement at your nearest festival this Spring/Summer season. “We are so excited to present this Festival Fits collection just in time for spring and the return of festivals in the country. The collection features key pieces that are a must-have for any festival-goer’s closet” says Caroline Nelson, Country Manager, H&M South Africa. The campaign features local content creators Pam Zokuhle, Alex Jamie, and Kyra Stavrakis. Shot by multifaceted photographer Gabriella Kannemeyer and production done by the Half and Halves team. Key trends to look out for in the Festival Fits Divided co...
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