So on Friday the 25 th august 2012 I attended the new puma store launch which was held at corner de kotze and melle street in Braamfontein, this marked the 2 nd official design of the PUMA International’s new Retail 2.0 store design launched in early 2011 in Berlin, with the new system now being rolled out in all major global markets, including the PUMA Canal Walk store which was the first store in Africa to undergo this latest facelift. The new PUMA Store in Braamfontein will also be equipped with the new store design, but it’s also going to have additional store elements such as a PUMA Social area and DJ mixing station, a peep show to surprise shoppers in the change-rooms, and an unSMARTphone. PUMA South Africa’s Marketing Director Brett Bellinger said “PUMA is very excited to open our first PUMA Store in the Johannesburg area. We have carefully selected Braamfontein for this venture as we believe the mix of students and hipsters perfectly fits the offering that we have ...
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