This past Friday, 9th May 2025, I found myself back at Ostrich Farm in Cape Town for my third ULTRA Music Festival—and it was nothing short of incredible. From the euphoric beats of Martin Garrix lighting up the Main Stage to the deeper sounds of Culoe De Song on the Resistance stage, the energy was electric. But this year came with an exciting twist: I had the pleasure of being hosted by Philip Morris South Africa (PMSA), who showcased their latest ZYN nicotine pouches. As someone curious about wellness trends and emerging alternatives in the lifestyle space, I was intrigued to learn more about this product that’s making waves globally. ZYN is a tobacco-free, smoke-free nicotine pouch designed for adult nicotine users. It’s already available in over 35 global markets, and its presence at a music festival like ULTRA marks a bold statement from PMSA about a cleaner, more considerate way to consume nicotine. What makes ZYN stand out? For one, the convenience. These small pouches are disc...
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