As South Africa undergoes a profound digital transformation, the online grocery delivery sector is witnessing revolutionary changes. The shift from traditional in-person shopping to online platforms is accelerating, particularly among middle- and upper-class consumers, signaling a remarkable growth trajectory for the market. The online grocery sector in South Africa is set to experience significant expansion, with market value projected to reach R80 billion (approximately $5 billion USD) by 2026 and potentially soaring to R120 billion to R130 billion (around $7 billion to $8 billion USD) by 2029. According to Statista’s Digital Market Outlook, the number of e-commerce users in South Africa is forecast to increase from 11.7 million in 2025 to 21.52 million by 2029, reflecting a widespread shift toward online retail. Several key industry trends are reshaping the retail landscape and driving this growth, showcasing a dynamic and customer-focused approach to e-commerce. 1. A Customer-...
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