Refreshment giant Schweppes has embarked on a global journey with its latest campaign, "Born Social," aiming to kindle the thrill of social connection among friends, old and new. The brand, renowned for bringing people together, is returning to its heritage and ethos with a refreshing perspective on fostering connections. In a groundbreaking move, Schweppes launched the campaign in Cape Town, South Africa, marking the city as the pilot location before expanding globally. Ramokone Lwedwaba, Senior Director of Marketing for Schweppes SA, expressed pride in being the first market to pioneer such an event. "South Africa continues to lead and inspire the world through art, fashion, and music," Lwedwaba said. To kick off the campaign, Schweppes collaborated with local artist Daliwongwa, chosen for his alignment with the brand's fun and social values. Lwedwaba stated, "We opted to partner with Daliwongwa because he is a fun and sociable guy. He resonates with the ...
A portal to document most of the things i love from food, brands and the Joburg Nite Life.