Old Mutual’s new television commercial personifies what it takes for a brand to remain relevant for over 175 years. Central to the passage-of-time commercial is the core value of caring and protecting what is important, which is what defines the brand purpose of enabling positive futures. The advert seeks to demonstrate the universal insight that underscores Old Mutual’s brand essence, which is that while times may change, what matters never will. The advert conveys this message through a story of a father’s hopes and dreams while raising a son and one day seeing his son realising his own dreams and having hopes for the next generation. The advert, which subtly suggests that stepping into your father’s shoes is not just about growing up but also about carrying forward the legacy. Ironically, the commercial required innovation and creativity as it was one of the very few adverts in the country that were shot during the unprecedented times of level four Covid-19 national loc...
A portal to document most of the things i love from food, brands and the Joburg Nite Life.