NBA AND YOUTUBE PARTNER TO LAUNCH LIVE GAMES ON LEAGUE’S FIRST CHANNEL DEDICATED TO FANS IN SUB-SAHARAN AFRICA
- New NBA Africa YouTube Channel to Broadcast Live Primetime Games Each Week and Celebrate Africa’s Impact on the NBA – - First Live Games on New Channel to Feature Boston Celtics at Charlotte Hornets and L.A. Clippers at New York Knicks on Sunday, March 24 – The National Basketball Association (NBA) and YouTube today announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA Africa YouTube channel will celebrate the impact of African players in the NBA. The channel will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth. The first two live game broadcasts on the new NBA Africa YouTube channel will take place on Sunday, March 24 and will feat...