Consumer Price Index (CPI) figures in South Africa are on an increase as the country continues on its inflationary trajectory. In 2018 CPI rose from 4.78% in 2018 to 5.27% in 2019, leaving many households with cash-strapped budgets. Leaving them in the unenviable position of needing to cut items off their grocery lists. However, not all price adjustments are going to be unpalatable for South Africans during Budget Speech 2019 as Hellmann’s® mayonnaise announces a price drop of over 30% in their recommended retail price nationwide. On budget day, Hellmann’s® will be monitoring the expected tax increases on premium items, and to ensure that South African’s can still afford their favourite luxury mayonnaise, Hellmann’s® will be decreasing the price of their luxury product in real time as the price of other luxury products increase. “Our consumers have been unwavering in their support of our brand since 2015, as a business we would like to thank them for this by supplyin...
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