Heineken®, the world’s leading international premium beer, is urging South Africans to step out of their comfort-zones and explore their city. It’s far too easy to get caught in a rut – socializing with the same people, in the same places, out of comfortable habit. But it’s often the spontaneous nights out when one tries something new that the unexpected magic happens. Finding hidden gems within your city and rubbing shoulders with a new crowd. To kick start the movement, Heineken® is staging a series of epic city explorations in October and November in Joburg, Cape Town and Durban – and you will want to come along for the ride. Throughout the campaign there will be other events to allow a wider group to experience their City while the campaign will culminate in something really special. “When you open your city, you open your world, which is why we’re on a quest to inspire Heineken® fans to view their cities in a totally new light. We want to ignite the imagination ...
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