Studies among university students in developing countries show high
prevalence of obesity among South African students of between 10.8% and 24%.
This rise is putting our students at increased risk of suffering from
cardiovascular disease over their lifetime.
According to the Heart and Stroke Foundation
of South Africa, cardiovascular disease is the second biggest killer
in South Africa, after HIV/AIDS, despite 80% of cardiovascular disease being
preventable by leading a healthy lifestyle.
“Many students do not realise the potentially serious effects of an
unhealthy lifestyle, which is why education around a balanced diet needs to
happen early on to avoid serious health risks,” says Lucy Jones, Marketing Head
for Philips Consumer Lifestyle in Africa.
Philips started #CardiacConversations as a means to encourage hearty
debates and discussions around the disheartening state of South Africa’s
cardiac health.
“Through open dialogue we aim to educate South Africans about the
importance of lifestyle changes and healthy food preparation as preventative
measures against developing heart disease,” says Jones.
As a global leader in innovation around healthy food preparation,
Philips has developed a range of innovative and easy-to-use kitchen appliances
that can help students prepare healthier homemade food, despite inexperience in
the kitchen or time constraints.
Two products designed to encourage healthier food preparation and
improved ease of use are the Philips Avance Airfryer and Philips Avance Juicer.
“These products are developed to lessen the time and effort constraints
that are often used as an excuse not to start the journey towards a healthier
lifestyle, while guiding inexperienced cooks to produce nutritious meals,” says
Jones.
The Philips Avance Airfryer XL
is single-handedly making air the new
oil. This simple, yet effective appliance is a versatile addition to any
student kitchen as it’s able to fry, grill, roast and bake wholesome foods
using little to no oil.
The Philips Avance Airfryer was recently voted as Product of the Year in
the Small Cooking Appliance category by the Consumer Survey of Innovation 2015
in South Africa, testament to the success of the technological innovation in
the product.
“The Avance Airfryer removes up to 80% of the oil that you would have
otherwise consumed, offering a real solution to the wellbeing of our students,”
added Jones. “It also offers quicker cooking times, an all-in-one solution, and
is easy to clean – making the transition to a healthier lifestyle as manageable
as possible.”
Unhealthy lifestyle patterns formed during student years are likely to
be sustained into adulthood, which is why healthy cooking alternatives need to
be adapted to reduce health risks early on.
The second product, the Philips Avance Juicer,
has been designed to
extract 10% more juice from the fresh ingredients and depending on the type of
fruit or vegetables one juices, it is possible to make up to 2.5 litres of
juice in one go without the need to empty the pulp container.
Get back on track with your new year’s resolution to be
healthy with this simple to prepare funky juice recipes using The Philips
Avance Juicer.
Jess van der Waal, Brand Manager of well i am, South
Africa’s one-of-a-kind wellness challenge supported by Philips, advocates
juices as a healthy option for students. “Vegetable juices are
a great way to get in your recommended servings of fresh produce, especially if
you have a hard time fitting in loads of broccoli, kale or cucumbers in your
everyday diet,” says Van der
Waal.
Students often snack during the day, rather than eating substantial
meals, which makes nutrient-dense juice blends ideal for meeting students’
dietary needs, whether that is to provide energy, focus or a vitamin boost
during the busy time,” Van der Waal explains. “Juices are low in calories, high in vitamins, minerals and phytonutrients, and raw, which offers
maximum nutritional gain, while offering a healthy alternative to popular unhealthy snacks.”
“The Philips Avance Juicer is perfectly designed for the busy student
life,” says Jones. “The majority of fruit and vegetables do not require peeling
or chopping before juicing and it features QuickClean technology, which
minimises prepping and cleaning – freeing up valuable time.”
“Philips is passionate about the discussions around cardiac wellness and
will continue to develop products and encourage important discussions like the
#CardiacConversations, to assist consumers on this health journey,” concluded
Jones.
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