EVENT REVIEW: AUGUSTINE MEETS GOLD STREET SOCIETY
Right off from a hectic day filled with running around
Joburg, I headed off to Elevate Rooftop in Down Town Jozi for some new fashion
insights – the launch of AugustineGold.
Before I get into my love for garments and the designs I saw,
I have to state that I was much confused upon my arrival. Perhaps it’s my high
regard for fashion and its essence that had me thinking I’d be stepping into
ramped up, a la mode filled atmosphere…but that wasn’t the case, I was greeted
by a drunk promo girl who didn’t care to look for my name on the guest list.
As I stepped inside, the venue was congested and very busy,
it was quite difficult looking around for the models geared up in the ensembles
due to the people turning up and having a great time. I fell in love with what
Jenna Dover was wearing (not knowing she was modelling the designs) as I
spotted her angelic glow. There’s something about black leather, and there’s
that HUGE something about white! I have never met them, but the two fashion heads
got it right with the colours.
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| Jena Dover wearing one of the designs from #AugustineGold |
The theme for the event was Street
Chic with a touch of Gold
– get it? Not that the beloved people of thy Joburg city executed the theme
entirely, but the effort was there nonetheless. I’ll do my best not ask about
certain outfits that tortured my eyes because in fashion we allow people to be
different and some people misinterpret it, and it’s ok.
I don’t think I got the chance to gaze and examine all the
pieces, but most of what I saw I liked, this collaboration is good enough of a hit
and gets 3 out 5 Anna Wintour nods from me.
Like any other soiree in the city o’ gold,
the launch was filled with celebs galore; I spotted Zuraida Jardine and her
hubby, Shashi Naidoo looking sexy as ever, the ever gorgeous Jenna Dover who
modelled one of the pieces from the collection along with DJ DooWop looking
ever so colourful with her hair rainbow steez. Then there was Da Les walking around with his
bodyguard… Ok.
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| Zuraida Jardine with friend |
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| Musician Tamara Dey |
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| and Mpho Maps was there *as always |
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| Rapper Da Les |
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| And Choc was there, *sigh |
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| Sashi Naidoo with some guy who resembles Thapelo (the hunters dry guy) |
I didn’t stay long enough for the turn up
vibes as I was solely there for the fashion, nevertheless, I did have an
interesting 60 minutes.
 |
| male fashion blogger The threaded man with 4elementsmedia creative director Brett Rogers, cool guys |
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| Swag |
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| More swag |
It would have been great to get more insight
from the collaborators, but I didn’t know who to approach and where to do it.
With that said, all the best to the two designers with the stunning collection!
Thank you to 4elements media for the invite, grey goose and EvigeWater for the welcome drinks.
For more pictures https://www.facebook.com/goldstreetsociety
For more pictures https://www.facebook.com/goldstreetsociety
XO @MizzItu
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