SORELE MEDIA, a vibrant
100% female-owned African media content company has taken a leap into the
evolving digital media space by launching AzaTV. AzaTV is an online TV platform
that aims to deliver the very best in entertainment, lifestyle, talk and
inspirational content to Africans by Africans.
The powerhouse combination
of media personalities Stephina Zwane and Salamina Mosese are passionate about
providing alternatives to media consumption and distribution; in line with
industry and market trends. “Aza TV is not only about breaking new ground, but
also about answering some of the world’s best questions about Africa,” says
director and co-founder Salamina Mosese.
1. First and foremost we
would to congratulate and wish Sorele Media the best on their new venture. Who
is Sorele Media and Whats Aza tv?
Sorele Media is a media
content company and we recently launched AzaTV, an online platform for Africans
by Africans. Aza is derived from the Swahili word meaning Powerful.
2. What motivated and
inspired Sorele Media to go into digital tv and any distinctive features that
sets Aza TV apart from its rivals?
The online space is an
interesting space to play in because it is still relatively new and there is
lots of room to play. We are passionate about media alternatives and providing
different ways for people to be able to consume their favourite content.
3. As digital media is and
the future for broadcasting in Africa what are the challenges and how is Aza Tv
is going to curb them?
Data and the reluctance
from people not wanting to use all their data watching content online, will
always be a challenge. So players in the space need to think out of the box and
find innovative ways of getting people to consume the material.
3. As content is a pillar
between the network and viewers what kind of content should we accept from Aza
Tv and why you chose that route?
We have four channels with
Lifestyle, Talk, Entertainment and Inspirational. Under lifestyle we have
two shows a medical show called Sorare, which spotlights rare diseases. The
other show under lifestyle looks at what happens on the street corners we all
drive past daily. Under the entertainment channel we have a music show and we
have two talk shows called The Sit Down and Yummy Mammi. The inspirational
channel has Hope Architects, where motivational speakers give messages of
hope.
4. Most of the content on
broadcasting platforms is influenced by western programs is Aza Tv going the
same route to gain a fan base?
We only showcase originally
produced content, at the moment its all produced in-house and at a later stage,
our viewers are going to enjoy content from different producers from across the
continent.
5. The Broadcasting
industry in Africa is at the beginning stage compared to its counter
continental rivals, this has seen low quality content material how is Aza TV
going to combat such content?
We produce our own content,
and will only host originally produced content on the platform. This is how we
ensure that quality is up to a certain standard.
6. Reaching potential
viewers is one of your important objectives, which channels and routes has the
network taken?
We are online 24 hours a
day and are running different campaigns on social media. But we also have plans
to collaborate with producers from across the continent. All of this is in
process at the moment.
7. Collaborations have
proven to be a success avenue to access different markets, any collaborations?
The team that we have
brought on-board are young bright minds who have worked in different spheres,
and this has proved to be very successful. Other than that we have not
collaborated with anyone else, but are of course always open for such
relationships to be explored.
8. Aza Tv might be a
platform for young producers with content concept across the continent but
presentation quality can compromise the inception. Is there any form of
mentoring available to preserve and guide those with ambition?
We are looking to also go
into co-development and co-production partnerships, where we will oversee the production quality elements
and advise where necessary.
9.Launching such project is
a huge step for the company, what can you advise those with same aspirations?
It took a long time to get
the project off the ground. A lot goes into launching something of this
magnitude. We would advice people to really do their homework and have the
patience to keep going especially when things become difficult. Make sure also
that you are doing something that you are passionate about.
10. Any signature tag line
you would like to share with The Guide Family?
AaTV- Watch the renaissance
Aza
TV will host both originally-produced content and at a later stage content
bought from producers across the continent, to appeal to a vast audience. Shows
such as Aza Muzika; Yummy Mammi and The Sit Down will ensure that viewers have
access to relevant and authentic shows right at the tip of their fingers.
Watch
the renaissance as Aza TV goes live on - www.azatv.co.za
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