Lingo says...

This year Amstel is also giving fans a chance to experience the best that South African music has to offer in person. By playing the “Get Me to the SAMAs” music quiz on the Amstel Lager Facebook Page or www.amstelmusic.co.za , 3 lucky fans and their partners stand a chance to win an incredible VIP experience to enjoy the SAMAs in ultimate style. The prize includes flights to and from Sun City; VIP tickets to the ceremony, as well as the official Amstel VIP After Party; and 5 star accommodation in one of South Africa’s most luxurious and iconic hotels; The Palace. Competitions to win the VIP experience to the SAMA’s will also run on 5FM and Metro FM. All listeners have to do is to guess the name of various South African songs and artists and they could win this once-in-a-lifetime SAMA experience. “SAMA 2014 is the perfect way for Amstel to show how much we believe in SA music and is an ideal platform to bring our ongoing brand campaign to life,” says Diederik Vos, Marke...

April 8 2014 – Amstel Lager is inviting fans to take their time with the best of SA music at the 20th Annual South African Music Awards taking place April 28 th at Sun City. Following their successful partnership last year with the prestigious awards, Amstel will once again be honoring the legends and bringing timeless moments to music fans across South Africa. Amstel is proud to partner with the South African Music Awards once again. This ideal partnership reflects both Amstel’s and the SAMAs’ celebration of craftsmanship, and their appreciation of the time and effort that goes into making great South African music. With a range of activities planned for before, during and after the biggest music event of the year, South African music will be taken to a whole new level. As part of this partnership, Amstel sponsors the SAMA Lifetime Achievement Award, which in 2014 takes on a special significance as the SAMA’s celebrates 20 years of recognizing South African music...