Mugg & Bean Brings True Meaning of Sharing to Cupcakes 4 Cancer Initiative

This year, Mugg & Bean will once again be bringing hope to the lives of children living with cancer, through its Cupcakes 4 Kids With Cancer fundraising initiative. As proud supporters since 2011, Mugg & Bean has to date raised over R 500 000 for this worthy cause. On September 1^st it will be adding to this amount with its Cupcakes 4 Kids with Cancer month, by selling their delectable lemon meringue cupcakes during the month of September at all Mugg & Bean restaurants in South Africa. These delicious lemon meringue cupcakes are available only during the month of September and proceeds will be donated to the Cupcakes 4 Kids with Cancer organisation.

“This means that for every cupcake sold at any Mugg & Bean outlet nationwide, we will donate a portion of the sale to this worthy cause. With an estimated 250,000 new cases of children affected by cancer under the age of 20 worldwide, we have made it our mission to share more generously. Our support of Cupcakes 4 Kids is the very least we can do to help combat this disease,” says Mugg & Bean Brand Manager, Adam Deane.

The initiative will kick off on International Cupcakes for Breakfast Day on Friday, September 1^st, which also happens to be the start of International Childhood Cancer Awareness month. During the month, Mugg & Bean will have two events where a Wall of Generosity is constructed, at Canal Walk and The Pavilion. Keep an eye on the Mugg & Bean SA Facebook page for details.

With early detection and treatment, the survival rate of children in developed countries is currently calculated at between 70 and 80%. In South Africa, however, the survival rate is only at around 50%, which is why Mugg & Bean is calling on all its patrons to get behind this worthy cause.

To show your support on September 1^st, write the name of your cancer hero on the palm of your hand and take a picture of this next to your Mugg and Bean cupcake. You can simply upload the picture to Twitter, Facebook or Instragram using the hashtag #CupcakeForMyHero.

Mugg & Bean have always based their business on the kind of sharing that requires generosity, time and effort, and is worth even more than what is shared. To bring your spirit of generosity to this worthy cause, order a limited edition lemon meringue cupcake from the Mugg & Bean menu for the month of September, and play your part in the Cupcakes 4 Kids with Cancer initiative. Helping save lives has never before felt so sweet.

We encourage you to order a pack of 6 and challenge your colleagues and friends to do the same.

The Mugg & Bean lemon meringue cupcakes are available nationwide, retailing at R R22.00 for a single cupcake and R110.00 for half a dozen cupcakes.

For more details, visit www.muggandbean.co.za

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