INTERVIEW: LERATO LEFAFA
Did this interview a while back WITH Lerato Lefafa shes an event specialist,the publicist for back to the city hip hop festival, dance to your rhythm and SA hip hop awards. Get to know her better..
1.
What made
you study Corporate Communication and was it the initial course you wanted to
study? I had
planned on taking up a degree in BCom (Economics and Econometrics), but then
opted for Corporate Communication as it would allow me to handle a wide range of creative services.
2.
Describe
yourself in 3 words? Success-driven, witty and
straightforward
3.
You’ve
worked on many events which one has been your favorite that you have worked on
so far? Back To The City Freedom Day Festival, it takes
place annually and it is the one day where all types of people come together to
celebrate one cause: Expression of
freedom through the various elements of Hip Hop. This is one event that will continue to be talked
about and passed along socially for a very long time.
4.
You were
part of the team who were behind the SA hip hop awards, what was that like
working on that project and how did you deal with all the negative publicity
surrounding the event? Great risks were involved in organising the 1st
ever SA Hip Hop awards, as we did not know what to anticipate. Nevertheless, a
positive attitude was maintained and all available resources were used to
ensure a successful turnout.
5.
What is a
normal day like for Lerato? An average day for me
is about twelve hours. Late
nights and early mornings are the story of my life. There is always something
to do, as every day brings new opportunities to grow, learn, discuss ideas
etc. A normal day consists of a lot of
research, writing, talking over the phone, monitoring and internal/external
meetings. Balance is found during gym sessions.
6.
Which
event are you currently busy with at the moment? The biggest Hip Hop gathering
in Africa is back: Back To The City Freedom Day Festival| 27 April 2014| Mary
Fitzgerald Square, Newtown, Johannesburg. I am excited, anxious, happy,
nervous, stressed and giddy about it all, because we are expanding this year.
Bigger and better things!
7.
Where do
you see yourself in the next five years and what’s next for Lerato? 5 year plan: Having
mental, physical, financial and emotional stability. I am an endless challenge
seeker, so expansion on all fronts, is the next exciting thing.
8.
Any advice
for the students who want to pursue a career in communication and event
management? There
are plenty of opportunities out there for communicators, whether
you want to be an events coordinator, TV news reporter, talk show host, public
relations officer, publications editor, marketing communication manager,
director of corporate communication, creative director, copywriter, film
director, journalist, scriptwriter, reporter or an entertainer, JUST GO
FOR IT.
twitter handle : @leralefa
http://www.leralefa.blogspot.com/
Don't forget to buy your tickets for this years back to the city http://www.backtothecityfestival.com/
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