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KIMBERLY-CLARK PROFESSIONAL™ INTRODUCES NEW 2 PLY KLEENEX® TOILET TISSUE WITH SOFT WAVE EMBOSSER TECHNOLOGY

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By Mr Gift Gavinko
Kimberly-Clark Professional™ has launched its new-look 2 ply Kleenex® toilet tissue incorporating the brand’s innovative Soft Wave embosser technology, which delivers a softer feel and superior absorbency.

In line with the brand’s promise to deliver products that transform the health, hygiene and well-being of its customers, Kimberly-Clark Professional™ has once again leveraged insights and technologies to elevate the washroom to new levels of efficacy.

Kimberly-Clark Professional™ General Manager for South Africa, Debbie Hassett, says Kleenex® toilet tissue is the commercial brand of Baby Soft. “The toilet tissue has been embossed with a wavy pattern, alternating with the trademark Baby Soft® puppy. The wavy pattern plays an instrumental role in delivering a softer feel and improving the absorbency levels of the product.



“The packaging has also been re-designed to reflect the changes to the product and has a visual of the wavy pattern on the roll, highlighting the new Soft Wave embosser technology. Importantly, the new design is indicative of our commitment to developing creative and sustainable proprietary packaging design solutions that are decorative and environmentally-friendly,” she adds.

She says that all Kimberly-Clark Professional™ products are created to help maximise efficiency and productivity. “They deliver against the highest hygiene standards while allowing the highest level of comfort and we are particularly proud of our ability to partner with our customers to deliver exceptional health and hygiene solutions.”

To celebrate the launch of its new bathroom tissue, Kimberly-Clark Professional™ is partnering with the Guide Dog Association of South Africa. “Partnering with the Guide Dog Association makes sense to us given the caring work the organisation does for visually impaired people in South Africa,” says Hassett.

Interestingly, the puppy on Kleenex toilet tissue was originally a suggestion of an executive at the Scott® Paper Company’s Andrex™ line in the United Kingdom in 1972, aimed at demonstrating softness and vulnerability. It went on to become one of the most loved advertising icons in the country. It was such a success that in 2003, a few years after Scott Paper was acquired by Kimberly-Clark, the puppy was adopted for its own Cottonelle™ brand in the UK, and for Baby Soft® in South Africa.

Hassett says Kimberly-Clark Professional™ will never stop finding innovative ways to enhance its products and packaging. “Our company is all about exploring, developing and acquiring new technologies.

“We also leverage strategic partnerships and alliances to help create sustainable health and hygiene solutions. Billions of people choose our products every day to make a positive difference in their lives.  That is a big responsibility and one we take seriously,” she concludes. 


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