- Hennessy was founded in 1765 by Irish officer Richard Hennessy who was serving in the army of King Louis XV. Eight generations later, Maurice Richard Hennessy (great-great-great grandson of Richard Hennessy) is still actively involved with the brand.
- Every morning at 11am a
group of seven or eight skilful blending experts, known as Hennessy Comité
de Dégustation (Hennessy’s Tasting Committee) – led by Master Blender Yann
Fillioux who is a seventh generation Master Blender at Hennessy – come
together to taste, smell, discuss and decide which eaux-de-vie (spirit
before it’s aged into cognac) will be used to create the next blend.
- To celebrate its 250th
birthday this year, Hennessy created a special H250 Collector Blend. There
are only 250 barrels of the blend available worldwide, which makes it a
once-in-a-lifetime collector’s item.
- Master Blender Yann
Fillioux and the Comité de Dégustation have been working on the H250 blend
since 2010.
- It takes 10 years before
members of the Tasting Committee may share their opinions. Why? A decade
of experience is required in order for each member to build up a distinct
pallet of tastes and smells that will, ultimately, drive Hennessy’s
blending process forward for the next 250 years.
- Hennessy blends more than
100 vintage eaux-de-vie (spirit before it’s aged into cognac) for its
special blends.
- Hennessy is currently the
global leader in cognac and the largest producer of cognac – the brand
sells more than 50 million bottles a year, making up 40% of cognac sales
around the world.
- Hennessy is present in
over 120 countries around the world.
- Hennessy is not the
traditional after-dinner tipple many associate it with – in Africa, the
luxury cognac is a perfect dinner companion or the drink of choice between
a group of young men who are celebrating their journey to success.
- Hennessy held its first
official tasting in Africa in Soweto in 1995. It was led by Pascal Asin, Managing Director: Africa and
Middle East at Moët Hennessy, who has been steering the brand forward in
Africa for over a decade.
- Since 1947, Hennessy has
consciously worked at being environmentally friendly, to ensure that the
brand and its blends are responsibly passed on from generation to
generation. In 1991, the brand formally established its Environment
Committee that has ensured that every area involved in the making of
Hennessy’s cognac is sustainable.
- In 1865, Maurice
Hennessy, great-grandson of founder Richard Hennessy, introduced a system
for classifying cognacs using one, two or three stars. Since then, the
trusted classification system has been adopted by the entire industry and
informs consumers as to the exact age, category and quality of spirits
they are purchasing.
- Hennessy believes that an
excellent cognac starts with the wood barrels. They therefore only use
barrels that are made from oak from the Limousin region and from trees
that are between 100 and 150 years old – these add the rich vanilla and
toast aromas to the brand’s cognac. And Hennessy drinkers can rest assured
that these trees are sustainably managed.
- In 2004, Hennessy
partnered with Hip Hop legend Rakim for their ‘Never Blend In’ campaign
and so became one of the first luxury brand and alcohol brands to use a
celebrity in their advertisements. In 2012, Hennessy continued this legacy
by partnering with Nas.
- Every year Hennessy
collaborates with a contemporary artist or designer to design the label
for its Very Special Limited Edition bottle. Previous artists include Os
Gemos, Futura, and Shepard Fairey.
Shepard Fairey
Os Gemos
Futura
For more information, please visit www.hennessy.com/en-africa and join
the conversation on Facebook (HennessySA) and Instagram (HennessySA).
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