This is the fifth consecutive year of ABSOLUT Invite, a
competition which has grown to become one of the industry’s most challenging
competitions, both creatively and academically. Absolut Invite, as the name
suggests, is a bartending competition run by Absolut that invites only the
world’s top bartenders whom are personally selected and represent some of the
best in the business and the concept of the competition is designed to put all
the necessary skills needed to the test.
The contestants’ performances on each
task will be carefully inspected by an international, renowned and reputable
jury including Krister Asplund and Andreas Kunster, during a few short days
when everything comes to a head. Countries competing this year include
Absolut’s native Sweden, Germany, Russia and as far away as South Africa.
The South African final will take place on the 14th – 15th of April in Joburg where 14 of SA’s leading bartenders will compete for a chance to fly the SA flag on behalf of Absolut in Ahus.
The competition has a three-part format where participants'
knowledge, creativity and sensory skills are tested separately. The theme of
Absolut Invite 2015 is HANDCRAFT of the cocktail. The theme emphasizes elements
such as craftsmanship, single estate, One Source and traceability. Bartenders
will be asked to create one cocktail based on this theme for the qualifying
round. The competition will focus solely on Absolut Elyx, a product that
embodies these credentials.
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| Absolut Elyx |
The three parts of the competition:
The Creative Mixing challenge is judged on three merits:
- The taste and scent of the cocktail
- How well the bartenders interpreted the theme
- The creative presentation of the drink.
In the Knowledge section the bartender has to answer 20
questions not only about Absolut Elyx but also industry wide, which provides a
better understanding and base to be creative in their profession.
Finally in the Sensory element of the competition the
bartenders will be challenged to identify the ingredients and raw materials of
a variety of different drinks. - This is to see how they work with flavor
combinations and art of balancing various ingredients in their drinks.
Winner Awarded 25th May
On the 25th of May the winner will be announced and they
will receive an unforgettable trip to “Tales of the Cocktail” in New Orleans in
the summer of 2015.
The contestants:
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