EVENT: MI CASA ANNOUNCED AS MINI SOUTH AFRICAS NEW BRAND AMBASSADORS

EVENT: MI CASA ANNOUNCED AS MINI SOUTH AFRICAS NEW BRAND AMBASSADORS

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South African house virtuosos, Mi Casa, consisting of Dr Duda (producer and pianist), J’Something (vocalist) and Mo-T (trumpeter), have officially etched their name into the South African MINI fabric in a new brand partnership which will see them joining the likes of DJ Fresh, Euphonik, Goodluck, Goldfish and Seth Rotherham as friends of the brand. To announce the new partnership Mini hosted a surprise concert in Melrose Arch Piazza. 
 
The invite we got.
Micasa performing
From humble beginnings to a number one track listing that defies belief, the band is constantly on the road performing locally and abroad, which makes the new MINI Hatch the perfect companion for them. By dedicating themselves to newness and originality Mi Casa has transformed house music, turning it into something fresh and unique.

The newly released MINI Hatch shares the same spirit. It is this kinship that has forged an unbreakable bond between the band and their newest partner – MINI.
 
Mini South Africas General Manager Kabelo Rabotho on Stage with Micasa
“We celebrate those who choose to stand out from the clutter, we celebrate original masters of stand-out talent,” said Kabelo Rabotho, General Manager of MINI South Africa.

“For us teaming up with the band was a natural fit, and we are very excited to have them on board. Mi Casa are a force to be reckoned with in the music industry, just like the new MINI Hatch in the premium small car segment. I hope South Africa is ready because old school is about to meet the new cool,” added Rabotho.
Is it ever an event without the presence of Maps Maponyane pictured here standing next to Mini South Africa General manager Kabelo Rabotho and Nicole Da sliva


 
Mini Hatch 
More Information about the Mini Hatch
Powered by a 4-cylinder (Cooper S) and 3-cylinder (Cooper) petrol engine with the MINI TwinPower Turbo Technology, the new MINI Hatch is loaded with indelible feistiness. Accelerating from zero to one hundred in just 6.8 seconds, this new offering is as thrilling as it is wildly entertaining to drive. This new breed of MINI Hatch is all about pairing the unexpected to achieve formidable results. Just like Mi Casa.

“We’ve always thrived on doing things differently. By pairing the unexpected. That’s why we’re excited to announce our partnership with MINI. The brand shares a similar spirit. It’s simply not enough to accept normal. We like to take the road less travelled” adds the band.

It’s a ‘heavenly sent’ match. One of South Africa’s favourite bands driving South Africa’s most innovative MINI.

Thank you to Fleishman Hillard and Mini South Africa for the invite :) 

Join the MINI conversation:
Twitter @MINISouthAfrica #NewOriginalMINI  
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