GLENLIVET, JAMESON AND BALLANTINE WHISKIES TO PARTICIPATE IN THE FNB WHISKY LIVE SHOWROOM EVENTS
It’s the largest,
liveliest and most dynamic whisky lifestyle event of its kind, showcasing some
of the most premium golden malts and blends in the world including the likes of
firm favourites The Glenlivet Single Malt Whisky, Jameson and Ballantines. FNB Whisky
Live allows beginners and long-time connoisseurs to discover the precious dram
in a truly vibrant and eclectic setting. Now for the first time three boutique
events – the FNB Whisky Live Showrooms will be set up in Durban, Nelspruit and
Cape Town as a build up to the main event.
Held in association with FNB, Tsogo Sun
Hotels and Valpré Spring Water, the FNB Whisky Live Showrooms are a new
addition to the social calendar, offering a more intimate environment for
whisky enthusiasts.
“For us as a brand
everything is about leaving a legacy, such as George Smith who created The
Glenlivet, the Single Malt Whisky which has left a legacy as the first licensed
distillery in the world. So we are thrilled that we can participate in a
platform such as the FNB Whisky Live and its new showroom events, that are
leaving a legacy as the largest Whisky festival of its kind in the world,” Mandla
Holomisa, Brand Manager for The Glenlivet Single Malt Whisky.
Sibusiso Shangase brand Manager for Jameson Irish Whiskey reinforces these
positive sentiments, “FNB Whisky Live has proved to be a phenomenal platform
for our brand, and the fact that the boutique showrooms have been introduced,
allows us to showcase Jameson and our reserves at exciting new venues across
South Africa, whilst mingling with whiskey enthusiasts and novices alike.”
Seth Pereira ; Marketing Manager for Ballantines Scotch Whisky agrees, “The expansion of the FNB Whisky Live
just goes to showcase the popularity and growth within the whisky market not
only here in South Africa but abroad. For us as a brand we are proud to be part
of a lifestyle festival that not only exposes consumers to our blends, but
educates consumers about the whisky culture in general. I believe it is this
this knowledge that has aided in the growth of the industry.”
According to
organisers visitors limited tickets are available for each event, so those who are
interested in attending are encouraged to book tickets online at
www.whiskylivefestival.co.za or on Facebook/FNBWhiskyLiveFestival, to make sure
they don’t miss out. Guests who book online will receive a R20 discount.
FNB Whisky Live Showroom Fast
Facts
The FNB Whisky Live Showroom events will take
place:
·
In Durban on 25 and 26 April 2014, at the Tsogo Sun Suncoast
Casino’s Sun Zone, 18h00 – 22h00 daily
·
In Nelspruit on 16 and 17 May 2014, at the Tsogo Sun Emnotweni
Casino, 18h00 – 22h00 daily
·
In Cape Town on 29 and 20 June 2014, at the Southern Sun Cape Sun,
18h00 – 22h00 daily
·
Tickets will be available to purchase on the 25th of March 2014,
and cost R150 each if you book online and R170 at the door.
·
The FNB Whisky Live Showroom promotes responsible drinking. No
persons under the age of 18 years will be allowed into the Showrooms.
Designated driver tickets are also available at R95 each. Part of the ticket
proceeds will be donated to The Foundation for Alcohol Related Research (FARR).
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