As someone curious about wellness trends and emerging alternatives in the lifestyle space, I was intrigued to learn more about this product that’s making waves globally. ZYN is a tobacco-free, smoke-free nicotine pouch designed for adult nicotine users. It’s already available in over 35 global markets, and its presence at a music festival like ULTRA marks a bold statement from PMSA about a cleaner, more considerate way to consume nicotine.

What makes ZYN stand out? For one, the convenience. These small pouches are discreet, pocket-friendly, and don’t produce smoke, vapor, or ash—meaning you can use them without bothering others or stepping away from the action. Whether you're dancing in a crowd or relaxing between sets, it’s a seamless experience.

During the festival, I had the opportunity to speak with Jonathan Kwak, the Smoke-Free Products Director at PMSA, who answered a few of our burning questions about ZYN and what it represents.

When asked about the biggest challenges PMSA faces in encouraging traditional smokers to make the switch to smoke-free alternatives like ZYN, Kwak shared two key hurdles. “Number one is creating brand awareness,” he explained. “We have some limitations on how we can communicate about new products. But with ZYN, we have a bit more freedom, so we’re leveraging festivals like ULTRA and using digital media to build visibility.”

The second challenge? Affordability. "With earlier devices like IQOS, there was a higher initial cost that could deter smokers from switching," Kwak noted. "ZYN offers a more accessible entry point—it’s a lower cash outlay, making the switch easier for adult nicotine users looking for alternatives."

ZYN is available in several flavours—Black Cherry, Cool Mint, Bellini, and Espressino, with two main nicotine strengths: 3mg and 6mg. PMSA also just launched a 1.5mg (extra low) Spearmint version for those looking for a gentler option, as well as new 6mg flavours like Apple Mint and Citrus.

While PMSA acknowledges that nicotine is addictive and ZYN is not risk-free, they position the product as a better alternative for adult smokers who might otherwise continue using cigarettes. As Jonathan mentioned during our conversation, their mission is clear: to support a smoke-free South Africa and provide options that align with that future.

As a lifestyle enthusiast and someone who values both personal choice and public respect, it was refreshing to see a brand taking a bold step toward innovation—especially in a setting that celebrates freedom and self-expression. 

 Love is in the air, and Bolt is taking it up a notch with an unforgettable Valentine’s Day experience! For one day only, select Bolt Premium rides will transform into a luxurious Love Booth on wheels, offering an exclusive, stylish, and oh-so-romantic journey designed to make your special moments even more magical.

A Valentine’s Day Like Never Before

This year, Bolt is redefining how South Africans celebrate love on the go. Picture this: you step into a premium ride, and instead of just another trip, you're greeted by an elegant, Valentine’s-themed sanctuary—a dreamy, Instagram-worthy setting perfect for couples, besties, or even solo adventurers looking to treat themselves.

Expect swoon-worthy décor, ambient lighting, and a touch of luxury, all curated to create an intimate and unforgettable experience. Whether you’re heading to a romantic dinner, a fabulous night out, or just indulging in a little self-love, Bolt Premium ensures that getting there is just as special as the destination.

Exclusive Valentine’s Day Perks

The romance doesn’t stop with just the décor! Bolt is also spreading the love with exclusive Valentine’s promo codes, making it even easier to elevate your ride without breaking the bank. It’s the perfect excuse to ditch the ordinary and opt for a premium experience that feels like a love story on wheels.

Love in Every Ride

“This year, we wanted to take Valentine’s Day to the next level and create an experience that feels premium, intimate, and memorable,” said Lerato Motsoeneg, Senior General Manager at Bolt South Africa. “With our Love Booth concept, premium passengers can enjoy a unique ride that celebrates love in all forms—romantic, platonic, or self-love. We’re excited to see our riders embrace this exclusive experience.”

Book Your Love Booth Experience

Ready to ride in romance? Don’t miss out on this one-of-a-kind Valentine’s Day offering! Be sure to schedule your Bolt Premium ride and indulge in a transport experience that’s as fabulous as your plans. Love isn’t just about the destination—it’s about the journey, and with Bolt’s Love Booth, the journey has never been more luxurious.

Happy Valentine’s Day, and happy riding! 💕

South African denim brand Relay Jeans is turning up the volume with their innovative "Sound of Denim" campaign. This unique project fuses the world of fashion with music, creating a one-of-a-kind experience where the very fabric of their jeans becomes the beat!

Remixing Reality: Create Your Own Denim Soundtrack

Partnering with acclaimed music producer ThoziMusic, Relay Jeans is inviting aspiring music makers to join the movement. The "Sound of Denim" competition provides a platform for South African producers and artists to showcase their talent. Entrants receive a special music kit featuring the distinct sounds of Relay Jeans fabric. The challenge? Take these sounds and transform them into your own original tracks!

More Than Just Jeans: Empowering New Voices

"We're thrilled to bring back the Sound of Denim competition for a second year," says Len Makhoba, Marketing Manager at Relay Jeans. "Last year's campaign generated incredible buzz, and this year, we're offering an even bigger platform for rising stars. At Relay Jeans, we believe in supporting new voices and celebrating individuality through both music and fashion."

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Embrace the Denim Spirit: Enter the Competition

The competition is all about capturing the essence of denim: individuality, authenticity, and versatility. Whether you're a budding producer, DJ, or artist, this is your chance to unleash your creativity and potentially jumpstart your music career.

The Sound of Denim competition runs from November 14th, 2024 to December 6th, 2024. Head over to the dedicated microsite [https://soundofdenim.co.za/] to download the music kit, create your track, and enter for a chance to win a share of R45,000!

Don't Miss Out: Make Your Mark in Music

"This is your opportunity to make a name for yourself in the music world," says Makhoba. The Sound of Denim competition celebrates the connection between fashion and music, offering a unique platform for artists to experiment with sound.

So, are you ready to express yourself through music and denim? Join the movement and enter the Sound of Denim competition today! 

 As South Africa undergoes a profound digital transformation, the online grocery delivery sector is witnessing revolutionary changes. The shift from traditional in-person shopping to online platforms is accelerating, particularly among middle- and upper-class consumers, signaling a remarkable growth trajectory for the market.

The online grocery sector in South Africa is set to experience significant expansion, with market value projected to reach R80 billion (approximately $5 billion USD) by 2026 and potentially soaring to R120 billion to R130 billion (around $7 billion to $8 billion USD) by 2029. According to Statista’s Digital Market Outlook, the number of e-commerce users in South Africa is forecast to increase from 11.7 million in 2025 to 21.52 million by 2029, reflecting a widespread shift toward online retail.

Several key industry trends are reshaping the retail landscape and driving this growth, showcasing a dynamic and customer-focused approach to e-commerce.

1. A Customer-Centric Approach

Retailers are increasingly embracing a people-first philosophy, prioritizing customer experiences over mere transactions. This shift toward a customer-centric model is crucial for driving sales and cultivating long-term brand loyalty. By offering personalized services and enhancing the overall user experience, retailers are effectively retaining customers and encouraging repeat purchases. In an era where personalization is paramount, this focus on customer satisfaction is pivotal in expanding the online grocery market, as more consumers gravitate toward platforms that cater to their unique needs.

2. Rise in E-Commerce Adoption

The anticipated increase of 6 million e-commerce users in South Africa by 2024, as reported by Statista, is largely attributed to the rise of mobile commerce. With many consumers relying on smartphones for their online shopping, retailers are implementing mobile-first strategies to cater to this growing demand. This emphasis on mobile accessibility is expanding the customer base and driving overall market growth. As digital infrastructure improves, particularly in urban areas, the transition to mobile commerce will continue to propel market expansion.

3. Personalization and Convenience

The impact of personalization on conversion rates cannot be overstated. Retailers offering customized shopping experiences—complete with advanced product search features and intuitive e-commerce models—are significantly enhancing customer satisfaction and loyalty. The seamless integration of convenience, from tailored recommendations to flexible delivery options, is transforming the shopping experience. As these innovations make online grocery shopping increasingly intuitive, they contribute to the projected growth of the sector, attracting more users and boosting sales volumes.

4. Diverse Consumer Demographics

While younger and middle-aged consumers (aged 25-44) are primary drivers of online shopping, there is also a notable rise in adoption among older age groups (45-64). This growing inclusion of older consumers in the e-commerce space is broadening the market. Retailers who provide user-friendly platforms and flexible options, such as varied delivery methods, are successfully reaching a wider demographic. By accommodating the needs of all age groups, retailers are enhancing their market share, which directly correlates with increasing value and user growth forecasts for the industry.

Yassir's Value Proposition

In this rapidly evolving online grocery landscape, Yassir emerges as a transformative force, uniquely positioned to meet the demands of contemporary consumers. With a strong emphasis on affordability, extended operating hours, and swift delivery, Yassir is redefining the grocery shopping experience, ensuring that convenience and budget management are at the forefront.

As the festive season approaches, Yassir is capitalizing on current trends with two enticing promotions:

• Up to 30% Off on All Groceries: From now until November 30th, customers can enjoy substantial savings across all regulated categories, excluding pharmacies, vapes, and infant formula. This promotion not only makes shopping more affordable but also aligns with the increasing consumer demand for budget-friendly options during the holiday season.

• Fresh Produce Tuesdays: Every Tuesday, Yassir offers fresh food items at an incredible 50% discount. This initiative caters to the rising consumer preference for fresh, high-quality produce, enhancing convenience for families eager to stock up on essentials.

By prioritizing extended operating hours and rapid delivery, Yassir empowers families to enjoy quality time together, free from the stress of crowded malls and traditional shopping challenges. As consumer trends shift toward personalized, convenient, and budget-conscious shopping experiences, Yassir is not merely adapting; it is leading the charge as a game-changer in the online grocery sector.

Navigating the Holiday Season: Tips for Shoppers

As the holiday season approaches, customers can effectively manage their budgets while enjoying the convenience of online shopping. Here are some tips to maximize festive promotions:

• Utilize Price Comparison Tools: Leverage online resources to compare prices across different retailers, ensuring you secure the best deals.

• Take Advantage of Discounts and Promotions: Keep an eye out for special offers, such as those from Yassir, to maximize your savings.

• Ensure Secure Transactions: Shop on platforms that offer robust security measures, including two-factor authentication, to protect your personal and financial information.

Opportunities for Entrepreneurs

The rapid growth of South Africa's online delivery market presents substantial opportunities for entrepreneurs, particularly those from underrepresented areas like townships. To seize these opportunities, entrepreneurs should identify underserved niche markets, leverage their understanding of local consumer preferences to offer tailored services, and form strategic partnerships with local suppliers and businesses to broaden their reach.

The Road Ahead

Both consumers and entrepreneurs play pivotal roles in shaping the future of South Africa's online retail industry. By embracing customer-centric strategies, leveraging technological advancements, and addressing existing challenges head-on, the sector is poised for sustained growth and success.

Yassir's innovative approach exemplifies how retailers can adapt to meet evolving consumer demands. With its focus on affordability, extended operating hours, and swift delivery, Yassir is setting a new standard in the online grocery delivery space.

Calling all music lovers and Johannesburg locals! Mark your calendars for a night that promises soulful grooves and vibrant energy. Artistry JHB is throwing a first-anniversary bash for their beloved Music and Soul Sundays, and this time, it's all about celebrating the power of women in music.

The Grand Finale of Women's Month

Taking place on August 25th, this special edition coincides with the closing of Women's Month. Artistry is pulling out all the stops, featuring the captivating Mikhalé Jones. Fresh off the release of her debut album, "Too Many Promises," this rising star will grace the Artistry Theatre stage with a stripped-down performance. But the magic doesn't stop there. Mikhalé will be sharing the stories and inspiration behind her music, offering a deeper connection to her artistic journey.

Unforgettable After-Party

The celebration spills over into the Listening Bar with an after-party you won't want to miss. Headlining the night is the dynamic DJ Teedo Love, one of South Africa's most sought-after female DJs. Joining her will be a stellar line-up of musical talents including Jay Em, Chad Daniels, and Kabeey Sax. Get ready for a night of electrifying sounds and good vibes!

A Space for Community and Culture

Music and Soul Sundays have become a Johannesburg staple, a platform where emerging artists flourish. Artistry JHB prides itself on being more than just a venue; it's a cultural hub, a home away from home for music lovers. They've nurtured a space for artists to connect and audiences to discover fresh sounds. This anniversary celebration is a testament to their commitment to fostering South African artistry.

Join the Celebration!

Don't miss your chance to be part of this momentous occasion. Doors open at 2:00 PM, with the live performance kicking off at 5:00 PM. The after-party follows at 6:00 PM. Tickets are a steal at only R200 and can be grabbed online at https://thisisartistry.co.za/product/music-and-soul-sundays-with-mikhale-jones/

So, come raise a glass to a year of soul-stirring Sundays, celebrate the power of women in music, and create memories that will last a lifetime at Artistry JHB!

 Get ready to immerse yourself in the ultimate fusion of music and lifestyle with the return of the epic Friends of Amstel super-premium experience! After an unforgettable two-day extravaganza in Johannesburg last November, we're gearing up for a three-city tour in 2024, starting with a debut in Cape Town on May 4th. If you're a lover of finely crafted Amstel brews and electrifying beats, mark your calendars because this is an event you won't want to miss.

Prepare to be blown away by stellar performances from the likes of Uncle Waffles, K.O, Kabza de Small, Cassper Nyovest, Kelvin Momo, DJ Maphorisa, DBN Gogo, Sjava, Dlala Thukzin, Focalistic, Boohle, DJ Kent, Njelic, Babalwa M, Sun El Musician, PH, Kyeezi, Sir Vincent, and DJ Loyd. With such an incredible lineup, Friends of Amstel 2024 in Cape Town promises to be the highlight of the year.

But wait, there's more! Amstel is pulling out all the stops, offering a staggering R4 million in instant prizes and granting 20 fortunate winners a VVIP Experience at Friends of Amstel in Cape Town.

To throw your hat in the ring, simply purchase any Amstel, dial 120132#, and enter your unique code.

The exclusive VVIP Experience includes:

• 2 tickets to the Friends of Amstel super-premium music and lifestyle extravaganza in Cape Town.
• Roundtrip flights for 2.
• 1 night's luxury accommodation for 2, complete with breakfast.
• Transfers and complimentary food and beverages at Friends of Amstel.

Stay tuned for updates on how to secure your tickets for Friends of Amstel Cape Town. In the meantime, be sure to sign up for all the latest news on the red-hot Friends of Amstel experience at www.amstel.co.za.

Mzansi can now enjoy unprecedented peace of mind as Sungrow, a symbol of reliability in the nation's energy sector, shines a light on its innovative power optimizer technology, designed to safeguard homes across the country.

In a world where safety is paramount, Sungrow's power optimizer technology stands as a testament to its commitment to ensuring the security and well-being of South African households. In times of crisis, such as a fire, Sungrow's technology swiftly springs into action, shutting down key modules in just 20 seconds – a remarkable 10 seconds faster than the industry standard.

But Sungrow's dedication to safety is just the beginning. With an outstanding safety record boasting a total of 3GWH BESS shipment in South Africa and features like water & dust resistance with IP65 protection, lightning resistance with Type II DC & AC SPD, and fire threat resistance through rapid shutdown when system errors occur, Sungrow ensures that your home is protected in even the most challenging conditions.

Additionally, Sungrow's power optimizer technology is corrosion resistant with C5 anti-corrosion properties, making it suitable for coastal and farming environments. With national standards such as South Africa NRT & CoCT approval and appliance radiation meeting EU standards for low radiation levels, Sungrow's technology not only offers peace of mind but also meets the highest quality and safety standards.

"As South Africa embraces the transition to clean energy, Sungrow remains steadfast in its commitment to providing solutions that not only brighten homes but also bring a sense of security and peace of mind to communities across the nation," said Izzat Sankari, Channels Business Director for Sungrow Middle East and Africa at Sungrow. "Our mission is simple: to empower South Africans with reliable, safe, and efficient energy solutions that they can depend on."

In this month of love, as South African families gather to celebrate new beginnings, Sungrow encourages everyone to consider adding a touch of peace of mind and reliability to their homes. Sungrow isn't just a company; it's a partner in ensuring that your home radiates with the warmth of solar power, bringing peace of mind even in challenging times.

For more information and a friendly chat about how Sungrow can contribute to making your home safer and more resilient visit our website

Refreshment giant Schweppes has embarked on a global journey with its latest campaign, "Born Social," aiming to kindle the thrill of social connection among friends, old and new. The brand, renowned for bringing people together, is returning to its heritage and ethos with a refreshing perspective on fostering connections.

In a groundbreaking move, Schweppes launched the campaign in Cape Town, South Africa, marking the city as the pilot location before expanding globally. Ramokone Lwedwaba, Senior Director of Marketing for Schweppes SA, expressed pride in being the first market to pioneer such an event. "South Africa continues to lead and inspire the world through art, fashion, and music," Lwedwaba said.

To kick off the campaign, Schweppes collaborated with local artist Daliwongwa, chosen for his alignment with the brand's fun and social values. Lwedwaba stated, "We opted to partner with Daliwongwa because he is a fun and sociable guy. He resonates with the brand, embodying someone you can connect with, reflecting our mission to bring people together through good music."

The launch event began at Battery Park, V&A Waterfront, where attendees received earphones and followed the music to a secret location—the Media24 rooftop, Nasdak. The journey, walking through Cape Town while immersed in music, set the tone for a unique experience.

Upon arrival, attendees were treated to Schweppes-infused mocktails and a bar offering alcoholic cocktails and delicious canapés. The venue transformed into a lively dance floor with a main stage for performances, headlined by Daliwongwa. The Scorpion's King, ministers of December, contributed to the festive atmosphere with classic amapiano hits.

Prominent South African figures, including actors Thabang Molaba and Sandile Mahlangu, as well as musician Slikour, added to the event's allure. Schweppes ensured a diverse and influential guest list, fostering an atmosphere of connection and celebration.

The "Born Social" campaign will continue to roll out similar events on a smaller scale in South Africa. Schweppes has partnered with the likes of Cabo and Konka, promising more exciting gatherings to come.

As Schweppes reaffirms its commitment to refreshing the world and bringing people together, the "Born Social" campaign signals a new chapter in the brand's legacy—a chapter written in the vibrant and connected communities it continues to foster.