South African denim brand Relay Jeans is turning up the volume with their innovative "Sound of Denim" campaign. This unique project fuses the world of fashion with music, creating a one-of-a-kind experience where the very fabric of their jeans becomes the beat!

Remixing Reality: Create Your Own Denim Soundtrack

Partnering with acclaimed music producer ThoziMusic, Relay Jeans is inviting aspiring music makers to join the movement. The "Sound of Denim" competition provides a platform for South African producers and artists to showcase their talent. Entrants receive a special music kit featuring the distinct sounds of Relay Jeans fabric. The challenge? Take these sounds and transform them into your own original tracks!

More Than Just Jeans: Empowering New Voices

"We're thrilled to bring back the Sound of Denim competition for a second year," says Len Makhoba, Marketing Manager at Relay Jeans. "Last year's campaign generated incredible buzz, and this year, we're offering an even bigger platform for rising stars. At Relay Jeans, we believe in supporting new voices and celebrating individuality through both music and fashion."

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Embrace the Denim Spirit: Enter the Competition

The competition is all about capturing the essence of denim: individuality, authenticity, and versatility. Whether you're a budding producer, DJ, or artist, this is your chance to unleash your creativity and potentially jumpstart your music career.

The Sound of Denim competition runs from November 14th, 2024 to December 6th, 2024. Head over to the dedicated microsite [https://soundofdenim.co.za/] to download the music kit, create your track, and enter for a chance to win a share of R45,000!

Don't Miss Out: Make Your Mark in Music

"This is your opportunity to make a name for yourself in the music world," says Makhoba. The Sound of Denim competition celebrates the connection between fashion and music, offering a unique platform for artists to experiment with sound.

So, are you ready to express yourself through music and denim? Join the movement and enter the Sound of Denim competition today! 

Refreshment giant Schweppes has embarked on a global journey with its latest campaign, "Born Social," aiming to kindle the thrill of social connection among friends, old and new. The brand, renowned for bringing people together, is returning to its heritage and ethos with a refreshing perspective on fostering connections.

In a groundbreaking move, Schweppes launched the campaign in Cape Town, South Africa, marking the city as the pilot location before expanding globally. Ramokone Lwedwaba, Senior Director of Marketing for Schweppes SA, expressed pride in being the first market to pioneer such an event. "South Africa continues to lead and inspire the world through art, fashion, and music," Lwedwaba said.

To kick off the campaign, Schweppes collaborated with local artist Daliwongwa, chosen for his alignment with the brand's fun and social values. Lwedwaba stated, "We opted to partner with Daliwongwa because he is a fun and sociable guy. He resonates with the brand, embodying someone you can connect with, reflecting our mission to bring people together through good music."

The launch event began at Battery Park, V&A Waterfront, where attendees received earphones and followed the music to a secret location—the Media24 rooftop, Nasdak. The journey, walking through Cape Town while immersed in music, set the tone for a unique experience.

Upon arrival, attendees were treated to Schweppes-infused mocktails and a bar offering alcoholic cocktails and delicious canapés. The venue transformed into a lively dance floor with a main stage for performances, headlined by Daliwongwa. The Scorpion's King, ministers of December, contributed to the festive atmosphere with classic amapiano hits.

Prominent South African figures, including actors Thabang Molaba and Sandile Mahlangu, as well as musician Slikour, added to the event's allure. Schweppes ensured a diverse and influential guest list, fostering an atmosphere of connection and celebration.

The "Born Social" campaign will continue to roll out similar events on a smaller scale in South Africa. Schweppes has partnered with the likes of Cabo and Konka, promising more exciting gatherings to come.

As Schweppes reaffirms its commitment to refreshing the world and bringing people together, the "Born Social" campaign signals a new chapter in the brand's legacy—a chapter written in the vibrant and connected communities it continues to foster.